When you would let an average person design a website, he would probably think of sales immediately and that adding banners about your latest promos will bring in more customers. A good web designer will tell you about banner blindness and overwhelming your customers with flashing ads will not help. There are website elements you have to take into consideration.
To be able to effectively gain customers, you should not give them a headache.
Do NOT make your website visitors wait.
If your website takes more than 10 seconds to fully load, your website visitors will have second thoughts continuing a transaction. After that, they will group impatient and get frustrated easily. Segregate your website into sections that way customers won’t have to wait.
Do NOT place boxes everywhere.
Imagine a website with a home page that has boxes of images everywhere. It isn’t a pretty view. Your customers won’t know what picture to look at. A disorganized page will surely give its readers a headache. Do not fill your homepage with pictures of all your products. Instead, choose a limited number of products to feature.
Do NOT put too many irrelevant ads.
If your website contains 70% ads and 30% content, you are doing it the wrong way. The main core of a website is CONTENT. Prioritizing ads more than your viewers is an awful choice. Give your website visitors informative content by providing buying guides, life hacks, and video tutorials.
Do NOT use 7+ colors.
When making a website, it doesn’t have to be the most colorful. You do not have to use all 64 crayons on your website. Website colors should not clash. Instead, they should complement each other. So, the content is easier to scan and read. It is advisable to look for the color palette that fits your brand. Learn about the color wheel or consult a web designer. Your website should use a maximum of 5 colors.
Do NOT write blog posts that are 1,000+ words long.
Let’s face it: no one wants to read a long post with zero pictures on it. People would pass on reading a 1000-word article that contains no formatting. If possible, compose your blog posts with 500 words and it goes beyond, utilize bullets and numbers to make your points obvious. If a topic is long, then, cut it into parts! That would also entice your website visitors to come back for more.
Do NOT just post about random things.
Since we’re on the topic of blogs, each blog post should tell a story. It should NOT be about what you ate, or that you went shopping. If you are going to post emojis and updates, do it on social media instead. If what you have is personal blog, write about your travel abroad, a book you enjoyed, or a movie that made you cry.
Do not fill a page with keywords.
You can’t cheat and fill your post with keywords. Google will know and there will be a penalty for stuffing keywords into one page. Your post should make sense and not some gibberish just to fill space. Only add keywords as you deem fit! Plan your posts ahead of time so you can research enough information about it.
Do NOT make your website visitors find something.
A website should make navigation a priority. It should follow a certain hierarchy and should have helpful tools like a search bar, contact form, and customer service hotlines. You should play a game of hide and seek with your customers. Your website should be friendly to people whether they are tech-savvy or not. Make their experience on your website a pleasant one. Signing up should be easy and shopping should be done with a few clicks only.