Amateur products shots will not help to gain your customers trust. So if you want to increase your sales online, take good product pictures that can introduce your product. This will give your costumers the chance to decide if they need your product. You do not have to spend so much for the equipment and no need to hire a professional photographer. You just need a good camera and take the product shots yourself.
Here are the easy steps:
- Good camera is good, but you can also invest on good lenses. A point-and-shoot camera is affordable. When you get a camera, make sure it can also capture a video. If your budget is not enough, use the camera on your phone. A modest equipment can likewise give you a great result.
- Consider your background. Shooting products in a continuous background of neutral color like grey, beige or white, is great. Use a poster board or craft paper. Get clamps to attach the paper on the table or whatever it is you will use for your shoot.
- Natural lighting can do the job. It gives us the best lighting. Set your product near a window and get the lighting you need. The down side is the weather, if not, the sun could hide and that gives you poor lighting. Another option is to use the lighting kit which is available in the market. Make sure that it can operate in a continuous mode as compared to flash only. This can also take videos. Two lighting kits attached on top of a clear plastic container will work. Just put the right color and wattage for the two lighting kits.
- If you want to produce an excellent result, get a tripod if you have shaky hands. This way, you don’t have to hold the camera with your hands. A camera that has slow shutters, will produce blurry images once your hands moves. What you need is a result that is clear and sharp down to the littlest detail.
- Aperture can add a dimension by blurring the background or put everything in focus. It is an opening through which light travels specified by an “f-number”, “f/4” or “f/16”. Use the small f-number and a wide aperture to produce a narrow depth of field. Set your camera in the “aperture priority” mode to take professional shots.
- A shadow in the photo can be an eye irritant. Harsh backlights or setups can bring shadows in your product. Lighting should be on the same side as the product and your camera, or a bit off to one side.
- Clean your product from dirt or fingerprints. Make sure there is no dust on your lens. Use a microfiber rags to clean everything on the set before shooting.
Practice makes perfect. Be creative and have the patience to go on. Keep on clicking until you produce a great result. Be bold and experiment. Remember that good product shots can translate into sales.