How to Track Your Business’ Local Rankings

With Google’s continuous updates on ranking algorithms, it can be challenging for local businesses to keep track of their SERPs’ rank. Lately, the biggest search engine on the planet released an update ensuring that the search results will be more local and relevant to the queries of the searchers. This is another reason why local businesses should keep an eye on their rankings.

So how would a small and local business do this? Here are some of the useful tools that you can integrate on your system:

Nightwatch Rank Tracker

This tool allows you to track your business or website ranking in any location you prefer. It has comprehensive features that cater to small and large businesses.


Another thing is that Nightwatch Rank Tracker has a very affordable entry-level plan. And if you want to scale up your tracking, you can avail the enterprise-level features for an added fee. No need to fret because this tool will work well, even on startups and micro-businesses.

Pocket Insights

If you want a simple yet very effective tracking tool, Pocket Insights could be the right choice. Here, you can track ten keywords at a time and the tool will generate your ranking on Google. This will send you ranking reports for mobile and desktop on a monthly or weekly basis.


The best thing here is that the tool also comes with various metrics. It monitors the queries used to search for your website or business page.


For those who are looking for an all-in-one tool, the UpCity won’t disappoint. It’s packed with features like competition citations, keyword rankings, and more SEO tools that you’ll find useful.


UpCity also delivers a comprehensive analysis of your most competitive searches. Regardless if you’re still working on your on-page SEO or trying to rank beyond your physical location, this tool will serve you well.

Rank Trackr

Rank Trackr is a great tool to compare your rankings in between regions. It provides a custom report based on the geographic area of your choice. Also, the reports can be customized according to the metrics you’ll set.


You’re free to choose a location based on zip code or country-based analysis. It’s a great tool to check your traffic and understand where you’re lagging.

Authority Labs

Authority Labs allows you to automate your ranking monitoring so you can focus on more things that matter on your business. You can set weekly, monthly, or yearly updates about your ranking. Aside from that, you can also set keywords, competition level, and keyword strength that you want to track.


It’s a convenient tool that does the job while you sleep.


Although it’s more expensive than other tools, SerpSuite gives all the things you need to track your rankings. Like Authority Labs, SerpSuite can also create automated reports for your ranking and SEO campaigns.


This tool can automatically apply your best keywords so your business can rank better both locally and globally. If you don’t want to babysit your rankings, this is the right tool for you.