Short answer? Yes, your rankings could suffer if you don’t have a blog on your website. That’s because content is king when it comes to SEO. The more content you have, the more chances you have at ranking.
It’s not easy, however. Investing in a blog and producing content on a regular basis is a hard thing to do. Blogging is a long-term commitment. Doing one post enough isn’t enough. You need to publish weekly if you want to see decent results.
It might be a big investment but if you do blogging right it can pay off big time. Here’s what you need to know about blogging to improve SEO.
Why you should start a blog
There are several reasons you should start a blog. The first is that it lets you create content around more keywords. The more pages you have on your site, the more keywords you can optimize content for and the more chances you have of appearing in Google as a result. There’s no more effective way to optimize your site for keywords than by blogging.
Writing a well-informed blog also helps you establish and demonstrate your authority in your industry. It really doesn’t matter what industry you are in, whether you’re a tradesman, a hairdresser, an online store or a lawyer, blogging is a great way to show how much you know.
Blogging is also a good way to attract links to your site. When you create high-quality content, people want to link to it. The more links you have, the better Google will think your website is and the higher you will rank as a result.
How does a blog page boost my SEO?
It’s very hard to reach the top of the rankings without a blog. It’s also almost impossible to spread awareness of your brand to your target customers if you don’t have anywhere to demonstrate your expertise.
Don’t forget not everyone is using the web to try and purchase things. A lot of people are searching for answers to their solutions or for more information on a particular service or product.
If you write content that offers answers to the questions that potential customers have, you can win their trust and convince them to enter your sales funnel. Not only that, but you can use the content on your blog to turn those potential customers from cold leads into warm leads.
What happens if you don’t have a blog?
Not having a blog could save you time and money. But it could also cost you money in the long run.
Search engines need content in order to determine how valuable websites are. If you aren’t giving them enough content, you aren’t going to be found on them much. This means less and less people will visit your site.
When fewer people visit your website, you have less chance of turning people into customers. So while blogging might seem like an unnecessary cost, it can generate a huge amount of potential customers — people that you wouldn’t have got if it weren’t for your blog.