With everything becoming more and more visual, color probably sits in the very middle of it. In web design, this means a lot considering how colors can affect users in a lot of ways in terms of engaging with the website. In this article, we are going to understand how color impacts your website’s design as well as knowing which ones to use. The Psychology of Color The main foundation for this inquiry is color psychology. We already know that the use of color obviously affects almost everyone. So let us understand why.
In its most basic definition, Color Psychology is the science of how color affects human behavior. So it is not a surprise to know that it is just one of the branches of a broader field of behavioral psychology. Now let us take this to statistics. In a research made by Satyendra Singh, it is found out that color plays an influence of at least 62-90% in the mere 90 seconds a customer forms an opinion about a product. What this means for web design, most especially for those who sell products and services, is that color greatly affects conversion rates. Therefore, color is critical! You don’t think that Facebook is color blue just because Mark Zuckerberg likes it. Amazon is orange not because one of its founders like the fruit. And lastly, Google is not simply white because it just feels like it.
What we are trying to say is that behind every successful websites’ web design considered color as one of its important choices. So let us delve deeper into that and identify some color psychology that may be helpful to you. Where to Use Colors Before anything else, let us first identify the parts of your pages where the use of color is very important. This is to give you a good visual of how to put it all together once you know this. Pop-ups Borders Headlines Background hues Primary web banners or hero graphics Buttons, especially call for action What Colors to Use Now, let us identify what colors to use on your website to make it more appealing according to the purpose you want to be achieved. Blue Blue is a good color to foster user’s trust. This explains why Facebook, even how toxic it may seem sometimes, has garnered a lot of users. It is the color most associated with peace, order, loyalty, calm, and trust. Orange Orange creates a sense of urgency, which could also be impulsive. It stimulates physical activity, competition, and confidence. So you can understand why Amazon often leads you to shop more than you should.
Black Some descriptions attached to the color black is luxury and value. It even reaches the point where the darker the tone, the more luxurious it feels. Black exhibits elegance, sophistication, and power. You can notice this on a number of high-end websites and products, usually cars and jewelry. White White can be associated with freedom, spaciousness, and breathability. The use of white space has become a go-to for much of modern contemporary designs due to its psychological association with liberation. So it is also a good color to compliment other bright ones as it can make everything seem orderly and not crowded and overwhelming.
Websites make information accessible, which is why it’s ideal for businesses. However, making a website isn’t adequate because offering an excellent User Experience (UX) is more significant. Your visitors should be given a remarkable UX in order to upgrade their overall browsing experience.
Here are some effective tips on how to improve your website’s UX.
Utilize White Space
Contrary to popular belief that white space is just wasted real estate, it’s actually important to a great web design. White space makes your content stand out and give more focus to the elements close to the text. It also makes your website look trendy, fresh, and open.
Keep in mind though that white text consumes up space and having too much of it might take over some important information. The solution is balance. Determine the most important parts at the top of your web page and emphasized them with some space.
Make It Mobile-Friendly
Mobile devices are starting to drive large traffic to many websites, which is why it’s important that your website responds well to these gadgets. Go mobile-friendly to make your website visible and accessible to any device. Remember not to compromise a UX design with quality.
Keep It Simple
It has been discovered that online users have an attention span of only 8 seconds. That’s why you need to grab the attention of your users as quickly as you can. Get rid of unnecessary information and only include the most significant information about your business.
The best way to organize your homepage is to add anchor links so your users don’t need to scroll the whole page. With anchor links, users will be direct to specific points of the page.
Make Calls-To-Action Eye Catching
Distinct calls-to-actions (CTAs) allow users to navigate the site more easily. Consider the color of the buttons because different colors stimulate different emotions and attitudes. The best colors for CTAs are red, green, orange, and yellow.
Don’t neglect the actual words you’ll use for the CTA buttons. The words should be actionable, time-sensitive, and bold. For example, “Call Today”.
Use High-Resolution Image
There’s nothing more discouraging than seeing a blurry picture of a product. An image helps communicate a message to your customers that’s why you should choose the best quality. If you can use real pictures, then go ahead because they’re more effective than stock images.
Bullets can help improve the readability of your web page. It allows users to quickly read the information about your product or service. This will help create an attractive proposition.
When making the bullet points, go creative as possible. Use images to make your point more understandable and appealing. With the isolation of the points, your users will understand your proposition more clearly.
Prevent 404 Errors
Next to a slow-loading page, 404 errors are another frustrating encounters of users. This error totally destroys the journey of users to the website. To catch any 404s, use Google Webmaster tools.