Image Optimization Tips for Better SEO Scores

People are different in many ways because some people can learn better using visuals while some are auditory learners. There’s kinesthetic, too! Out of all the 3 types of learners, there’s one thing in common. That is impatience! Well, most of us are.

We want to get what we want and we want it quick and easy. So, we expect the website to load as fast as possible. We also want our inquiries to be responded as direct as possible. Because of this very reason, search engines give more priority to websites with great page speeds with top concern on mobile phones.

capturing an image on Instagram

Often times, it is the images that really affect the website’s speed in loading. True, images attracts more users. A study done a few years back stated that complicated web pages that have a lot of images, receives low conversion rates as opposed to those that uses minimal images only. In the end, websites does not really benefit in having those heavy images because the effect on people is not as effective as it should.

Now there is confusion going on since Google redesigned its PageSpeed Insights when it comes to serving the images using the more advanced file formats. What is strange is that a lot of people still use the outdated approach to compress the images that they use in their site.


Less is actually more, it is the same with images. This approach could give you a better performance compared to heavy images. Do you really need an image? If your answer is yes, you can probably try to make the center of your web design. Well, you can try other resources to boost your user experience:

  • Choose CSS3 for animated web elements.
  • Use scalable Vector Graphics (SVG) uncomplicated designs.
  • No to heavy GIFs files and choose embedded videos instead.

As a matter of fact, vector images has a higher resolution if loaded in equally higher resolution tools. Moreover, do not encode text in the images because it is going to be useless. Search engines cannot read these texts. Utilize web fonts that can enrich the user’s experience.


Perhaps the two methods you can use to optimize images for the sake of having a good speed is to reduce the size, compress and put in a file. If this is difficult for you, then check out the available tools you can use. If you are already using WordPress, then install Imagify. This tool  can do bulk compressing in just one click of a finger. You can use this for future images that you want to be added in your library.


Different format calls for different compression. It is either lossy or lossless compression. Conventionally, people have used JPEG (lossy) and PNG (lossless).

Aspect ratio is defined as the ratio of width to the height of a particular feature on a component or the whole component itself. There are other choices that has new formats like JPEG 2000, JPEG XR, and WebP. For now, Google Chrome and Firefox supports only WebP and it can provide both lossy and lossless compression. It is difficult to have a good speed in image heavy websites. But if you compress, resize files and images, you can definitely have a better page load speed.