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What You Need to Know About Inclusive Web Design
/by Ed SmithOn top of the content that you publish regularly, inclusive web design is also an essential component of your website. This is why web designers and developers are using this aspect as a competitive edge for higher conversions. Also, it plays a big role in SEO and advanced online marketing. Take note that it’s not […]
Why Does My Website Have a High Bounce Rate?
/by Ed SmithManaging bounce rate is one of the trickiest parts of owning a website. It pertains to the rate of visitors that leave your website after a few seconds or after viewing several pages. A high bounce rate is a bad sign. It can say a lot of things about your website, including its navigability and […]
What is BERT and What Does it Mean for SEO
/by Ed SmithGoogle is marking yet another stride in search with the release of its proprietary technology called BERT. This stands for Bidirectional Encoder Representations from Transformers. It aims to process the query by interpreting words in relation to other words in the sentence. With this, the BERT technology can assess the thought of a sentence instead […]
How to do Keyword Research the Easy Way
/by Ed SmithDo you find keyword research burdensome? If so, you’re probably making it harder than it needs to be. If you’re managing your business’ pay-per-click or SEO campaigns, you must know how to perform keyword research properly. It’s essential if you want to increase ROI from your campaigns. Why we overcomplicate keyword search Many business owners […]
Organic Search Drives the Majority of Web Traffic
/by Ed SmithEver since the beginning of the internet, organic search has ruled web traffic. In fact, about 70% of the revenue for B2B companies came as a result of organic search. Over the past five years, organic search has become even more important. In fact, it accounts for over 68% of all trackable website traffic on […]