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Why Small Businesses Should Consider Email Marketing
/by Ed SmithSmall businesses that want to reach a wider audience as possible will thrive on email marketing. This may sound like an expensive campaign, but it can be cost-efficient and worth it if done correctly. Aside from social media, email is a great way to connect to potential customers. In fact, businesses that shy away from […]
Why building regional citations is essential for your service
/by Ed SmithIf you’ve taken even a passing interest in Local SEO, you’ve most likely heard about citations and the requirement to build citations in order for your service to rank. Why is it important? What is citation structure? Citation structure is a regional SEO marketing strategy that sees regional organisations get their company details listed on […]
Why Google cares about your business reviews
/by Ed SmithWe’ve become accustomed to finding reviews for almost anything online. From Amazon to Yelp, you can find millions of user-generated reviews to guide your purchasing decisions. Now Google is becoming more and more concerned about reviews, too. In almost every search you make, you can find some form of user review. Whether it’s reviews for […]
3 Tips to Increase Organic CTR (Part 1)
/by Carmel Dominique LagoPreviously, I talked about The Link Between Organic Click Through Rate and SEO. In the blog post, I stressed the importance of having a high click-through rate because Google uses it as measure whether a search result is useful or not. Today, I will share to some CTR tips in order to help you boost […]
The Link Between Organic Click-Through Rate and SEO
/by Carmel Dominique LagoFrom the name itself, you can tell immediately that click-through rate is all about page clicks. To be specific, click-through rate (or CTR) refers to the number of times a user clicks a specific search result. As per Google, click-through is the number of clicks that a website link or ad receives. The organic click-through […]