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Ways to do Your SEO Research and Study Your Audience

SEO are not just numbers, it is comprehending our audience and taking it into consideration in creating an SEO campaign. This accelerates the traffic and has chances of converting more people.

person doing research on a laptop computer

There are ways to research and study our SEO audience and there are tools that can help you accomplish your goal for each step. Here are the list:

COLLECT DEMOGRAPHICS DATA BY USING KEYWORDS

It is the heart of SEO. Your product should use keywords that has something to do with the brand or service. Soon as your list is completed, choose 5 top ones that could very well embody your product. Through this approach, you will know the demographics that are linked to the words or phrases. Demographics.i0 is a tool for this purpose. Google Trends can likewise give you the demographic information that you need complete with location and data on how it managed to trend.

With the information you have – gender, age, and current location should be able to help you in finding the local link possibilities in the places where the questions transpire. This will give you an idea with regards to this group’s interests, hobbies, and other jargons they use.

Related: SEO Keyword Tools That Are Free to Use

KNOW YOUR VISITORS

Knowing who your visitors are, will tell you if they are the right audience for your brand or service. Google Analytics can help get what you need. You just have to enable the Interests and Demographic reports. Once this is done, all the pertinent details such as location, age, and interests will be given to you. This awareness will assist you in the content and target areas. If the insight does not match with your market, review your keywords and your content and see where the fault lies and how to correct it.

STUDY OTHER BRANDS

You can collect all the data to know your target audience by just look at your website and study the different brands. Collect as many data as you can by using tools like Quantcast, Alexa, or YouGov. You might even stumble upon link building ideas that comes from their interests.

EMAIL YOUR FOLLOWERS A SURVEY FORM

 This is the easiest strategy on the list! This is an honest communication between you and your target audience. What comes to mind here is email, right? Ask simple questions like interests, needs, and insights to get good returned surveys. This is such a big help to distinguish content options like videos, images, and many more.

Related: 5 Ways to Get Your Emails Opened

DETERMINE THE INQUIRIES

Google has intensified in presenting answers in SERPs that determines the usual user questions. And that has become more vital. For sure, you would also want to know the various questions of your would-be audience so you can prepare for the right timing to connect with them.

You can use different tools to help you like BuzzSumo, AnswerThePublic, and SEMrush. Check them out and see what it can do for you.

DO SECONDARY DATA RESEARCH

 The minute you know the details of your target audience, do additional research. Your goal should be to find key features of your audience. When you do, go to Google Scholar and get information on your demographics, may it be Gen Y, Gen Z, Baby Boomer, or Millennial. This will make everything clearer as to who you are targeting through your SEO efforts.

How Content Marketing Helps You Boost Your Online Presence

If you want your businesses to grow, one way to improve your online presence is through content marketing. How to do it? As a business owner, you need to be posting content regularly and strategically.

As you build more content for your audience, your authority grows as well. Your readers will trust your words, and eventually, it will help them to engage more. Once they engage more, it’s easy for them to convert and be loyal to your brand.  In this post, I will share tips on how to expand your business through these 2 marketing trends listed below.

  • Learn the proper way to write and send emails.
    • Every website in the world asks for email address. Email marketing is a popular choice because websites have a direct line to their customers. They can immediate reach their entire audience through sending emails.
    • In 2017 alone, there are over 3 billion people with, at least, one working email. By 2022, it is project to increase up 4.3 billion people. In the country, it is estimated be at least 80% of the U.S. population check their email accounts on a daily basis. That’s an astonishing number of people using their email!
  • How do you email the right way?
    • Avoiding spamming people. It’s already a noisy; spamming your subscribers with countless emails won’t help. Every inbox is constantly beeping and it is begging for attention.
    • Sending too many emails is a huge NO. Please don’t try to promote your website too much.
    • When you have nothing important to promote, then, don’t add to the pile of unread emails.
    • If you continually send useless emails, people won’t find you helpful, and they immediately click on “delete” the moment they see your email on their inbox.
    • In 2017, there was a study that cited an average office employee gets around 121 emails each day and half of those are spam. If you calculate the emails received by the end of the year, which would be roughly 21,600 emails!
    • Think of what you are going to send first. Imagine, receiving that many emails will surely stress your customers. So, please don’t overwhelm them by bombarding their email inboxes.

Related: How to Sell Your Products via Email

Do more.

Do more.

  • Make blogging a habit.
    • Some businesses just blog. They blog to fill the space. That’s not the way to go!
    • Blogging is still a helpful tool up to this day. You can’t just disregard its benefits to your growing business.
    • You just to remember that you blog posts needs to:
    • be interesting.

      • Talk about timely and relevant topics. Shed some light to an already popular topic.
      • Give your unpopular opinion on a hot issue.
    • be helpful.

      • You are writing for your readers. It should have a point, and it should go somewhere.
      • Share some tips that you personally use. They might be very useful to someone in need.
    • Be original when you post. Don’t copy someone’s style. Invest time and money in formulating topics that may be interesting for your readers.
    • You also have to post regularly. Blogging is not something that you just put on the side. Put some time and effort to it because blogging really helps in terms of web traffic and leads.

Related: How to Start a Phenomenal Blog