Your customers won’t become brand advocates in a snap. To gain more brand advocates, there are things you need to follow. So, for this post, I will give tips in gaining true blue customers. The goal here is not just to get new customers, but we want the dedicated ones.
Tip #1: Don’t impose.
- There’s no need to demand or beg for reviews because the right people for you will find its way. Because when you tell them what to do, they tend to the opposite. Product advocacy should be as natural as brushing your teeth in the morning.
- Once you find your own tribe, they will be there for you. They will be willing to give time and effort just to advertise your products. So, there’s no need to worry. Most importantly, there is no need for you to force people.
Tip #2: Think of your customers.
- When you are designing a product, always think about how the design will help better the user experience. Remember, you are the seller, and not the actual consumer. Your customers should be a happy response when using your products.
- Through your product, your customer’s life should be made easy. Because if they are happy with the result, for sure, your customers will make a second or third purchase. Not only that, they will surely share the good news to other people because we like to discuss things that make us smile and happy.
- As a seller, you should look for a middle ground. Your product should look good and should be functional at the same time.
Tip #3: Establish trust.
- This is the most important tip of all. Your brand advocates are not paid employees yet they are putting their name on the line to testify for your product. They are aware of the ramifications the moment other people won’t like the product the same way they did.
- Alleviate their doubts and reassure your brand advocates that you are backing them up. How do we do that exactly?
Stick to your promises.
- Make sure you are able to provide an excellent customer service. Many businesses are just good at selling a bunch of products, but they fail to offer help to their customers when they need help. We all experienced that at some point, right? So, when you are selling something, state only factual statements. If you can’t fulfill it, then, don’t flash it on your website.
- You may offer a flexible return policy if your customers think the product is not for them. You can also offer a FREE trial so customers test your product without actually buying it.
- When you are honest to your customers, for sure, they will be honest too, and leave a constructive product review.
- Customers engage with your brand because they are interested so don’t just ignore their inquiry.
- Personally, I do not patronize websites that offer no help. Same goes for your other customers; surely, they don’t like it when messages are left unanswered.
- Social media is supposed to bridge the gap between buyers and sellers so use it to your advantage. Greet interested customers with a smile and be ready to answer anything they ask.