Backlinks are one of the most crucial ranking factors in Google. Web crawlers consider backlinks as positive signals of a website’s credibility and trustworthiness. The more backlinks a website has, the higher its ranking will be. This is why all website owners seek various ways to earn these golden links.
For local businesses, link building requires a different approach. The following are some of the methods you can use to gain backlinks for your local business:
Try giving special offers
Special offers like discounts for a specific group of people or a limited offer for an organization are effective in giving you solid backlinks. Websites that concern these people will surely link back to your website.
To make this more effective, we recommend that you set up a dedicated page for the offer. Also, discuss the mechanics of the offer so it will be easy to promote locally.
Write about local events
Another effective tactic that you can use is writing about the events in your locality. Is there an open house on a subdivision near you? How about an upcoming food fest? All of these events pique the interest of various people.
You will surely gain a link or two by simply publishing this original content. Still, try to be as relevant as possible with your niche.
Use your existing network
When it comes to backlinking, you can use your existing network to gain more links. It could be another business owner, a website owner, or friends with influence with other people. You can offer them a reciprocal backlinking process.
Try to choose the websites relevant to your niche and those that are well-established. This way, you can get the juiciest links out of your existing relationships.
Work with influencers
Local influencers are a great source of easy backlinks and increased traffic. You can offer a sponsorship program or a one-time offer in exchange for a shout out or a backlink to your website. Usually, local influencers are welcoming of such opportunities.
Make sure that the influencer has a good reputation and that they embody your brand’s image.
List your business on directories
One of the basic things you can do is to list your business in as many directories as possible. Also, don’t forget to include the link to your website.
Aside from that, you can also request the directory admin to give your business a citation on their next list.
Write guest posts
If you have the extra time, you can write guest posts and submit it to local pages. Some local business review websites will also accept guest posting as long as you meet their criteria.
Make sure that you ask for a backlink clearly. Once your content gets published, your website will earn a solid backlink from an established website.
Backlinking is necessary to bring your business website on top of the search results. With the help of these tips, you can get started in boosting the standing of your pages. Consistency and additional effort will soon pay off in the ranking department.