You probably used stock photographs on your site. What you don’t know is that images slow down the website speed.
Also, search engines can’t recognize your images if you do not utilize alt text.
Almost everyone in the field is aware that making the most of your images for your site has its perks. There are those who ranked no. 1 in search engine just because they made the most of their image. Another guy just added image alt texts and compressed the images, it totally worked!
If you do not optimize your images you lose an important precious advantage generating a great user journey, more ranking changes, and quicker page load time. Therefore, optimization plays a vital role in SEO.
So, what elements are vital to make sure your images are accessible? To help you, I will usher you along the some of the image SEO suggestions you oughta learn.
Select the Correct Format of the Image
Prior to putting more images in your website, choose the finest file type. There are many selections, but the most used are JPEG and PNG.
- PNG may have superior image quality. However, it does have a bigger file size. It is good for your everyday use.
- On the other hand, JPEG may lose out in the quality of the image, but you can always modify the degree of quality to get the perfect balance. JPEG is ideal for larger, greater visual images done by a professional photographer.
You may have not compressed your images well, and this unnecessarily inflates your website.
Search engines might see it like a huge drum of fat so are you seriously considering to do that? HTTP Archive tells us that at least 21% of the overall webpage’s weight comes from images. Utilize a WordPress plugin called TinyPNG. Well, there is another WordPress plugin you can use, which is WP Smush.
These two programs will lessen the file size of the image without diminishing the quality. If you want to know the impact of your images in terms of your page speed, go check out PageSpeed Insights tool.
Develop Different Images
Of course, you want your images to improve your overall website feel… AND this will never happen if you use those stock photos that others are using as well. Hence, you will look as generic as any other website because of that. You might argue that optimizing the stock photos will make it better, but that is not so.
An original image with such great quality will always be the best choice. This will likewise give the user a good experience and because of that!.
Watch out of the Copyright Claims
Be careful of using image files. You have to be certain that there will never be a copyright conflict. One of the many companies was Skechers; Richard Reinsdorf sued the company for ignoring license terms.
According to the Digital Millennium Copyright Act (DMCA), you will receive a notice once you have infringed any copyright issues. If anyone finds out that you used their content in your site, a DMCA Take down shall be given to you in which case, you have to conform. Know that Google Images permits people to screen results using the ones accessible for reuse.