In 4 SEO Tips that Will Boost Your Web Design (Part 1), I already tackled a few tips. Today, I am going to give more suggestions for you to upgrade your web design.
So, here they are:
5. Make Sure Your Permalinks Are Search Engine Friendly.
When I say search engine friendly, the URLs should, more or less, give an overview of what its contents are. A good URL should be able to tell the search engines that these are focus keywords for this article
This will tell you that this blog post will talk about keywords and its purpose for 2020. By just looking at it, the users and search engines will have an idea. Compared to something https://www.scottsdalewebdesign.com/blog/a18yska/, no one knows what could this could be. It definitely does NOT describe the page. So, use terms and words that may help anyone browsing your site identify the content through its permalink.
6. Never Disregard Image Alt Attributes
Every image you have should be with descriptive alt attributes. Not just the permalinks, but also the images attached to your posts.
Why put alt attributes? Because search engines read the alt attributes. They consider the image and its alt text to the relevance of a user’s query. It could also be utilized in ranking image-based searches. Also, visually impaired users rely on alt texts to describe the images for them. More on: Importance of Adding SEO Friendly Alt Texts
7. Add New Content
If your site runs a blog, why not leave a space for a few lines of excerpts? Search engines loves to see that a site changes. When you add new blog posts, this means the site is still in the game and very much alive. Thus, there will surely be more search engine crawling.
8. Do Not Stop Experimenting
Perhaps, you have posts that are doing pretty well, but it has obsolete data. You can try to update these pages into a recent one. See: Accelerate SEO Traffic By Deepening Your Past Blog Posts
There are instances when it is just a matter of design alterations and tweaking updates. Plain modifications like headers, buttons, links, putting extra sentences will improve the page. Experiment on changing the button colors, and see if more people will click it once you have chosen a bolder color.
These little tweaks can really improve your website’s performance. Each test can help you identify your user’s preferences. Once you figure what works, stick to it!
9. Distinct Meta Data
Each page should have a unique focus keyword. Aside from that, page title and meta description must be appropriate. There are many occasions when web designers will do a template for a certain site, then, they will not remember to alter the meta data. The generic placeholder was left there unedited.
Like I said, each page and post must be unique. There should be a distinct meta data in order to afford keyword cannibalization. For your information, keyword cannibalization happens when your own site pages fight over the same set of keywords. They become each other’s enemy!