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How to target multiple keywords on one page
/by Ed SmithThe days of targeting just one keyword per web page are over. As SEO tactics have evolved, the need to optimize for more than one keyword has evolved. Rather than one keyword per page, SEOs now need to optimize for semantic search and user intent. Thanks to the Hummingbird update, Google now takes into […]
Fake Review Attack Impacts Small Businesses
/by Ed SmithFake reviews are no longer just about a disgruntled customer who didn’t get free soup. This year, fake reviews attacked the local SEO community with roughly 37 fake profiles spreading millions of fake 4-star ratings. Good thing, Google was able to wipe the fake ratings in a matter of five days. The bad news, though, […]
How to Hire the Right SEO Agency
/by Ed SmithSearch engine optimization is crucial for every website. Many companies are willing to pay thousands of dollars just to seal the coveted top spot at the search results. However, the realization of this goal depends on who you hire to do the job. Due to the demand for SEO services, numerous SEO agencies are sprouting […]
Consumers Think 3-month Old Reviews Aren’t Relevant
/by Ed SmithProduct or service reviews are powerful statements about a brand or a business. Potential customers usually base their purchasing decision on this type of content. However, around 85% of consumers think that 3-month old reviews are no longer valuable. Based on the 2018 Local Consumer Review Survey of BrightLocal, buyers put a different value on […]
The Value of Site Search
/by Ed SmithSite search is more than just a tool for convenience. As more and more e-commerce platforms appear on the web, businesses are finding ways to improve their sales and stand out in the market. The hidden value of site search has been benefiting many websites, especially those who are running marketing campaigns. Site search […]