Words That Will Help You Convince People

For me, web design isn’t just about art and colors. I believe an important part of it is also choosing the right words. Without words, you won’t be able to effectively communicate to your audience. If you choose to, you can use words as weapons to make a bold statement.

Using the right words at the right time.

Using the right words at the right time.

In this blog post, I will list down the most powerful words in the English language. The 5 words will help you transform mere web visitors to loyal customers. Make sure you choose the right words when formulating unique product descriptions, drafting blog posts, and writing marketing emails.

  • You

  • This is already expected because when you write using the second person, you are talking directly to your audience. You don’t talk about, “I did this, and I did that!” Your audience is always your concern.
    • For example, the dress best suits you because it is soft, homey, and comfy.
    • Remember that you are selling to your customers. So, it’s pointless to talk about yourself.
    • Instead, talk to your audience and share how your products will help them. Elaborate more on the benefits and safety features of your products.
    • If ever you get derailed, keep in mind the word “you,” and not “I.”
  • Do

  • “Do” makes you more authoritative and dependable. Your readers will be more confident in applying your advice. So, “do” is better choice than “try.”
    • For example, “try to get at least 6 hours of sleep in order to improve your health…” say, “to improve your health, do exercises in the morning and sleep for 6 hours straight…”

Related: Tips on Writing Compelling Product Descriptions

  • And

  • The word “but” implies a negative connotation. However, when you use word “and,” it offers a quick fix. “And” is a convenient solution when there are unfavorable statements or disputes.
  • “But” indicates that you are more likely to say something negative. “And” is a word that makes you seem to agree even if you don’t totally agree.
    • Take a look at these 2 examples:
    • “We went out, but we decided to eat at a Chinese takeout.”
    • “We went out, and we decided to eat at a Chinese takeout.”
    • The second sentence seems like they enjoyed the Chinese food, while the first sentence says otherwise. It’s as if they weren’t happy that they were eating stir fried noodles or dim sum. Indeed, a single word can make a huge difference.
  • Should we … ?

  • From time to time, ask your readers some questions. For example, should we produce a shirt in pink or blue?
  • Interrogative statements provide a break from the usual declarative sentences. Plus, it sounds very controlling of you if you constantly tell readers “you should check this out,” “you should apply this,” or “you should do that.”
  • Instead of using declarative sentences, try to switch to interrogative sentences. So, you will inspire your customers to be open-minded and receptive to ideas. Moreover, it reduces the chances of the conversation to take a wrong turn.

Related: How to Write Compelling Product Descriptions