If you have successfully applied the tips mentioned in part 1 and part 2, I still have more tips to share about quickly enhancing the content that you currently have. Here’s the last part of this 3-part series regarding easy ways to improve content.
- Utilize other channels too.
- Just because everyone you know is on Facebook, it does not mean that you should stick to that platform forever. Yes, you could reach millions of people on Facebook, but there are also other channels that will help you boost your content.
- With the many social media apps available today, it’s not wise to rely on a single channel. Aside from Facebook, there’s Twitter, Tumblr, Instagram, Pinterest, Snapchat, Weibo, Reddit, and many others. For video streaming apps, there’s Twitch, LiveMe, Periscope, Youtube, and YouNow among many others.
- Take time to explore the other channels as well because you could reach thousands – even millions – of people than solely choosing one platform.
- Use what you have learned.
- Now that you have accounts on various channels, it’s time to use everything you have learned so far. For example, the headline of your most read blog post could also be used as a headline for a sponsored post on Facebook.
- The same is true for a trending video on Facebook. You could rewrite that video as a blog post. Do not limit your content on a single platform. Always go back to tip #1 and test how you can successfully aid your posts across different channels. Social media, indeed, helps in advertising your products.
- Search what’s trending!
- Sometimes, you are overwhelmed with the overflowing options available. You can’t seem to figure out where to start gathering information. Where can you look for concepts for your next blog post?
- After writing a bunch of similar content, you try to search for inspiration on the different boards on Pinterest. You can also search the trending topics on Google Trends. Popular sites like Buzzfeed, Upworthy, Wired, Mashable, and Lifewire are some of the websites that offer you a great start in looking for new ideas.
- Looking through these websites, you will know what people are talking about and what they are sharing all over the internet.
- Reuse the best.
- After you have analyzed your blog posts, look at your most read article and make more of it!
- You can talk about a similar topic or try to look for a subtopic related to it. That way, you can connect these related blog posts.
- Perhaps, you can create a video version of your most popular post. Look for ways to reintroduce the topic, and write it from a different perspective.
- Strive to make it relevant by recreating the same topic. Topic ideas need not to be new. By simply giving it a new twist, an old topic can still be interesting for many people.
BONUS: 5. Instantly grab the attention of your audience.
- Since this is the finale, I thought of adding a free tip. According to the FacebookBusiness website, on average, mobile users only take 1.7 seconds to scan a piece of content while desktop users take around 2.5 seconds.
- Add visual cues in order to grab the attention of your audience. You only have a limited time to sway mobile users so make sure that your videos and images are engaging enough.