A great website can do the following:
- Makes users happy and satisfied.
- Provides search engines what they are looking for.
- Gives traffic and sales to the website owners.
To fulfill all motives, a site needs to have some distinctive qualities that sets them apart from the rest.
7 Crucial Assets of a Great Website:
After all, content is the groundwork of every good site. Search engines, Google most especially, have been keen in finding sites that has superior content. So if your content is not good enough for the search engines, you can never make it online. It has to be something that users are so craving to read.
This is crucial element of success. Once users get into your site from Google or any other search engine, you can easily tell if they love your content. Check on your Google Analytics report and start on checking on barometers like:
- Bounce rate
- Exit rate
- Time on site
- Average session time
If you received good numbers of comments, shares, and backlinks, this means you have just fulfilled the user’s intent. If it is otherwise, rethink your strategy.
Should be SEO optimized.
Although your content has high-quality, you still need to build an SEO friendly website. It should give the correct signals for the search engine crawlers to find. More on: Important On-Page SEO Factors to Optimize
Trusted by users.
You just don’t win over Google. You’ve got to win the users too! And this has something to do with the kind of content you have and treating your users with utmost respect. You have to be on-point and never lure them to click on ads. Your aim is for users to have a wonderful experience in your site.
Optimized for mobile usage.
People use mobile devices more often especially when they are outside their homes or offices. It is an advantage if people can continue their search using their mobile device. This is the reason why you should optimize your site for mobile usage. If you want to check the mobile-friendliness of your site, go to Google’s Mobile Friendly Test.
Google has created a mobile-friendliness as one of the search engine ranking factor and if you don’t optimize for mobile, it will really ruin your Google rankings. Now, focus on the users’ interaction here so as to make certain that they find what they want in the fastest means you can manage.
Should load swiftly.
When visiting a site, the people (and search engines too) do not want to wait long. This will result to the low Google rankings because if it takes more than 2.5 seconds to load on a device, this is considered slow. Further reading on: Useful Pointers to Increase Website Speed
This means Expertise, Authority, and Trustworthiness. These are the essential factors that has been gaining grounds in the past months. This is what Google has reiterated because this is the type that is worth showing in the search results. If you fake it, you won’t make it. That’s how it works!
Gain reference links from other sites.
Great website links with equally great websites too. In short, you need a lot of incoming links. Think not of just quantity but quality as well! More on: 5 Link Development Tips to Help Build Backlinks