Mostly everyone is aware that Google is after high-quality links. If your website is able to gain the proper links, then it would gain the highest ranking possible. Having said that, you need to take your link building efforts seriously. Should you decide on enforcing links, do it well and do not easily believe baseless myths!
Believe me, link development has a lot of tales that could mislead you. Here’s a list that you should be aware of.
Myth #1: Guest posting is no longer alive.
- It was in 2014 that this approach surfaced. Matt Cutt, an American Google software engineer warned people that doing this has become a spammy practice. Most people think guest blogging is irrelevant!
- He clarified that it was the spammy blog posts that was a dead practice. Up to this day, guest blogging is still efficient. Just make sure your posts are helpful and informative!
Myth #2: Links that are not related to your field are of poor quality.
- This is definitely not true. In the end, content, that is appropriate or not, to your niche will still enhance your ranking. To have good ranking, you got to have the finest sites that could link back to your website.
- To do this, of course, you need to make content that is helpful content for your audience. If you do that, people will see your site as link worthy and an excellent source of information.
Myth #3: Adding too many links in one content is bad.
- A lot of people have this idea that it is not good to add many links to just one content because it could result to a low keyword rank. No, not true.
- If your links are poor in quality, for sure, Google could give you a penalty.
Myth #4: If you rank high in the search queries, you do not have to develop your link profile.
- This is so false! Despite the high rank, you need to be consistently developing your links. It is not just because of maintaining to be on top but because of various reasons such as:
- Boosts web traffic.
- Builds up your online visibility.
- Displays your product’s worth and influence.
- Link development is not all about increasing the number of links to your website, but it is also showing your business to your would-be customers.
Myth #5: Google will give more importance to websites that has a substantial amount of back links.
- There are more or less 200 ranking factors that Google considers for ranking. True, link development is essential in ranking.
- However, saying that it is the basis is totally wrong. Google algorithms value other factors such as user experience, relevance, content quality, keywords, performance in fulfilling users’ intent, and many more.
Myth #6: All the contents of your website have the same worth in ranking
- People conclude 2 things when this point:
- That all your posts have an identical authority or
- All the links have the same value.
- These conclusions are incorrect. As for the links, Google algorithms consider the position of a link on a page. SEO experts tells us that you should put your links in the higher part of a page because it carries more weight.
Myth #7: Internal links are useless in ranking.
- True, external links is vital, but it does mean internal links aren’t helpful. In fact, internal links can assist you in achieving a higher website rank.
- When you link to your website’s “weak” pages, internal linking gives these pages a much needed boost.