First of all, for those of us who are not well-versed in the website terminologies, what is a call-to-action button? A call-to-action button or CTA button is created to induce website visitors to take action and check out your website. If CTA buttons are designed properly, they can be an effective marketing tool.
SOME TIPS THAT YOU SHOULD KEEP IN MIND:
- For a CTA button to be effective, consider your website’s overall design.
- CTA buttons should be related to your business. For example, if you in the hospitality industry and you have a HOTEL business, a BOOK NOW button is more appropriate than a SHOP NOW button.
HOW TO MAKE YOUR CUSTOMERS CLICK THOSE CTA BUTTONS?
CHOOSE THE RIGHT WORDS FOR YOUR CTA BUTTONS
When dealing with CTA buttons, do NOT be vague! You need to your word choices clear so he/she will know where that particular CTA button will redirect. No need to choose flowery words. Be concise and direct by telling them to “SHOP NOW” because items are on sale. If you want them to explore, use words like “SEE MORE” to view the bargain bin items. Another tip is to keep short. You do not have design a sentence long button. Limit you CTA buttons to 2 words at most. Using CTA buttons will greatly help in conversion. Approximately, a CTA button is 2.5 times better than mere text alone.
CHOOSE A SUITABLE A COLOR
Different strokes for different folks. Of course, there’s no perfect color that will appeal to everyone. But you consider the design of your website. If your website is dominantly red, then, avoid making your CTA buttons red, orange, or yellow. It will be like a chameleon and it will NOT stand out. Your customers won’t easily spot a BUY NOW button. A darker shade will be ideal to contrast the bright red color.
CHOOSE THE PERFECT LOCATION FOR YOUR CTA BUTTONS
Usually, in a web page, there’s at least two CTA buttons visible. One is used to tell the customers to LEARN MORE about the product or to SEE MORE detailed product description. The other button is to urge them to avail a product. It can either an ADD TO CART or BUY NOW button. This is an important button to successfully buy a product so you have to make sure the customers do not have to browse to the bottom of the page to click the purchase button. Conveniently place them on the top most part of a web page.
ANIMATE YOUR CTA BUTTONS
If you have not learned about the HOVER EFFECT, then, it’s time you should! A hover effect occurs when a mouse over command is applied and your CTA button’s color will change. This helps in drawing more attention to that SHOP NOW button to encourage website visitors to click on them directing them to a particular product page. A blinking button can be an eyesore and annoying at times so it is preferred to just highlight those buttons when a mouse hovers over them.
ON USING CTA BUTTONS
It is one of the many ways one can attract more customers and satisfy existing ones. This does not only does that for you but it also gives a little more convenience to your customers. If you want to do CTA buttons the right and effective way, follow these full proof tips and watch your business soar.