With the advancement of technology, you would think people have abandoned obsolete SEO strategies. Nope, many old SEO strategies still linger on the World Wide Web.
Worse, people use it as if these tactics would make a difference to their website. No, these out-of-date SEO tips and tricks can bring danger to your web traffic, conversion rate, and rankings.
Horrible Mistake 1: Targeting the same keyword.
Creating too many related articles that target similar keywords are not recommend. If this happens, these web pages will fight over the same keywords. Thus, more chances of keyword cannibalization. So, this practice should end.
Years back, it is a common practice among many websites. However, times have changed and search engines can detect whether or not a keyword is repeated multiple times. Google have upgraded and it can detect an article’s relevancy to the keywords used.
What can you do?
The easiest remedy to this is to add synonyms of your keyword in one page. If you search for cappuccino on Google, it will suggest topics related to cappuccino such as, “cappuccino recipe”, “cappuccino vs. latte”, “cappuccino ingredients”, and so on. These suggested keywords are a great addition to your blog post. Maybe you can share a cappuccino recipe and list all the ingredients needed.
Horrible Mistake 2: Writing brief and content.
Short updates have no place in the world of SEO.
A possible solution is…
- To create lengthy content. Try to extend the number of words to 2,000 words.
- If you look at the top results on the search engines, these search engine sites would rank those content, with 2,000 to 3,000 words, higher.
- This was proven by BuzzSumo and Backlinko. Both of these companies analyzed articles, and the results were conclusive. The blogs that topped the list according to Goggle were the long-winded articles that had at least 1,900 words.
Related: Blog Writing Tips
Horrible Mistake 3: Posting articles randomly.
Google likes things to be even and in order. Same applies for your content. Thus, it is better if you schedule your post rather than posting them intermittently. HubSpot studied more than 10,000 SEO agencies and the results showed that those websites that posted more than 16 times received more web traffic on a monthly basis. Hence, schedule your blog posts ahead of time, and regularly publish new articles.
Related: 10 Secrets In Writing Content
Horrible Mistake 4: You think the number of articles matter.
Just because it was mentioned on number 3 that Google ranks blogs that regularly posts updates, it does not mean that the “quantity” will be your priority. More than anything else, Google looks at the quality first. Several mediocre articles won’t win over 1 excellent article.
If you look into the Google Quality Rater Guidelines, Google affirmed that a page should have a goal. Once this purposed is achieved, there’s a chance for it to rank higher. It also needs to have credibility, proficiency, and certainty. Look into search results on the first page Google and use them as your inspiration when you create your next blog post. Need more? I’ve listed more “DO NOTs” on this page.