In 2016, you could say that at least 1 out of 4 websites are powered by WordPress. Now, in 2019, the numbers are higher because 34.3% of websites use WordPress. That’s about 1 in 3!
Undoubtedly, WordPress and SEO are linked together. When it comes to SEO, there’s no better platform than WordPress. If you want to create a website, then, WordPress is the way to go. However, this won’t mean things will be easy peasy for you!
To increase your website visibility, here’s a list of SEO mistakes that you would want to avoid:
5. No Permalinks Were Set.
- Once you put specific permalinks, you will make Google appreciate your site more.
- Through your permalinks, you are giving your readers an idea on what the blog post is all about.
- Under Settings then Permalinks, you can set the format of your permalink. The most convenient format is: after your website address, you will indicate the post name.
6. No Link to Your Homepage from Your Footer.
- This may seem trivial, but internal linking is important.
- The footer of your website should provide a link to the main page of your website and the anchor text should be your business name. Beside it, you can add other important contact details like a phone number or a physical address. By doing this, it will boost your internal linking efforts. Not to mention, Google can easily recognize your website through this simple effort.
7. Sporadic Content Publication.
- The more content you publish, the more reasons for your readers to come back to your website.
- This is also you chance to rank for other keywords, which means opportunities for you to increase online visibility.
- Let’s not forget that Google rank websites with superior content. If you satisfy the needs of your users, then, Google will surely honor your efforts and give your website a higher spot on the search results page.
Related: 10 Secrets In Writing Content
8. No Frequent Updates.
- It’s not just frequent content publication, but you also need to update your content more often.
- When people read your outdated article, they will be discouraged and they would not classify your website as reliable.
- For sure, they will quickly click the back button and search for a website that is better and frequently updates their articles.
- So, when Google notices that your bounce rates are high because people immediately leave your site, Google will, of course, move your rankings downwards.
- This is exactly why it is extremely important to check on old articles and update them if needed.
- Make sure that the contents of a blog post is still relevant today.
9. You Did Not Check for Broken Links.
- Google loves to see a cohesive website. Everything, the content, the images, the articles, should all be interconnected.
- Keep checking on your links to see if they are all working. To avoid redirecting to a 404 error page, do a link check. Nowadays, there are broken link checker available online.
- You don’t need to install these helpful programs. There’s a free link checker on this post.
That ends the discussion on the top WordPress SEO mistakes. Catch up on Part 1 right here !