Form follows function.
Functional websites win the hearts of the customers, and they sure make a lot of profit. But how can you make profit if your website is not organized, or it does not have a clear navigation panel? You would not want to drive away potential customers.
Definitely avoid these website mistakes as much as possible:
- Dead Links
Websites should avoid having dead or broken links. If your website links do not redirect to the desired product, you will definitely lose a customer, and they will leave a negative review of your website. Most of us spend our time online and we constantly search for things we might like, and these links given by websites are important in helping us to find a product we want. If you want to check your website’s links, you can use this free link checker. A page not found error is big NO so better check your links before posting anything!
- Small Font Sizes
Product descriptions are extremely important because they will help the customer on which item to buy. How do you expect them to get anything if the text is not clear? Customers like to browse for new things to buy, they are interested on the latest fashion trend, or gadget so make sure that your website’s texts are clear and readable especially if they are links. Customers should be able to clearly see your CTA buttons like Shop Now, or Buy Now. The longer they are, the harder they are to read so break them into smaller paragraphs.
- Vague “Contact Us” page
As a veracious reader myself, I am very particular with the books that I buy. I have a prefer hardcovers over paperback editions, and prefer UK publishers over US one because books are sturdier. Rather than searching a stack of over a million books, I just contact the book seller, and have them search for the book. Some websites do not have a clear FAQ page, contact number, or email address.
- No (or inactive) social media accounts
This is related to the blunder above. Now, everyone has at least one social media account. According to a research, 85% of Twitter users said that it is important for businesses to provide customer support on Twitter. Advertise your official social media pages because people tend to search for businesses online and most likely, inquire online too. Answering questions quickly means a superb customer service. You give a positive impression that you want to help your customers.
- No search boxes
It is good to provide your customers several options, but when there’s too much options, it confuses your customers. Trust that the customers know what they want so give them an easy access to the product they want. It does not matter if you have one million products, or only ten, it is always ideal to provide a way to search your website and to refine the existing search results. Prevent Choice Paralysis.