If you try design elements in a small screen, there’s a chance that your web visitors will find it extremely annoying. With mobile, your space has shrunk and you need to say goodbye to some web design elements. If you continue to fit everything in one page, it would require a lot of time for scrolling alone.

However, when you try to reduce, you are improving your website’s conversion rates, better user experience, and sleeker design. So, it’s time to remove these elements on your mobile site.

• STICKY NOTES

  • Yes, even sites use sticky notes. Like actual sticky notes, this element is placed is one corner so you won’t forget an important task. As you go through with your schedule, the sticky note stays on its position. Whenever you need it, it’s just on the side.
  • A live chat and a feedback button are both examples of these sticky web elements. Wherever the user may go, they can easily click on the live chat button when they need help. It comes in handy when you encounter problems.
  • On desktop, these sticky notes are really effective, but it wouldn’t work on mobile sites. The major downside is that the sticky note blocks your web content. Since it acts like an actual sticky note, it is placed on top of everything. It’s on top your text, your graph, your play button, and your photos.
  • Basically, these sticky notes are a huge distraction on mobile sites. If you need help, it’s ready to give assistance. However, when you don’t need help, you will just see it as an inconvenience especially if your screen is as small as a mobile screen.
  • If you think that your users need a sticky note following them, then, give your users the liberty to remove these sticky elements. Another helpful alternative is to provide social media buttons instead. By doing this, your users can easily share a blog post that they really liked.

• UNNECESSARY CONTENT

  • Well, yes, you have read it right. Content can be a distraction. Sometimes, it’s the content that you need to cut down.
  • Don’t bombard your web visitors with huge blocks of text on your homepage alone. One particular website had content written over its header. My gosh, NO!
  • Don’t put text above your header because the header serves as your users’ navigation. If you insert a text above, the navigation options won’t be as visible. How are your customers going browse your products if they can’t even find the navigation menu?
  • Highlight important promotion on your main page, but don’t list down every promotion you have.
  • Instead of itemizing everything on one page, I think it’s better to add a search button. That way, your home page ensures undivided attention for navigation, latest deals, buying guides, and current promos. If a user needs to look for something specific, then, the search feature is something for them.

Don’t wait until your web visitors gets frustrated. Simplify things for them and prioritize on providing a better navigation on a mobile setting. Test your ideas and apply what you think is best for your website. If you need more tips, read part 1 right here!

Social media is important in promoting your brand. According to Pew Research Center, 81% of adults from ages 18-29 use Facebook. In the US, Facebook remains to be the most-widely used social media website. Twitter only got 64% while Instagram ranks third with a 40% share.

Yes, word of mouth is important in sharing great deals. However, with the rising number of online shops, you can’t deny the power of social media.

If you need a qualified brand ambassador, social media can help you with that.  People, who are popular online, can surely encourage other people to try your products. More than 70% of Americans are using social media to interact with people, this proves the crucial role of the internet and social media in our daily lives. Want to know a full history of the internet? BroadbandSearch posted a comprehensive article right here.

Choose the Social Media Website that Works Well with Your Business.

Not because a competitor is on Twitter, then, you should start a posting on Twitter. You should focus on your own circle. You need to follow your audience, and not your competitors. If you notice that your customers share more reviews on Instagram, then, allocate more time for Instagram. Carefully study and analyze where your customers are. User engagements is a great indicator that it’s the platform for your business.

Carefully Choose Content to Publish.

After you have found own space on the internet, think of your future content. “Will this post help my customers?” “Will this post encourage more page visits?” If the answer is yes, then, publish the post. Remember that your social media posts should have a clear purpose; the posts should not be all over the place! Instead, the posts should offer helpful information, essential business details, and so on.

Be Responsive.

When a customer shares a positive review on social media, don’t just ignore it. Say thank you because they took time to tell the world about your product.

Their social media post could communicate with people you weren’t able to approach so be grateful. If a customer wants to talk and share their experience, always find time to reply. Social media can help you show your customers how you appreciate their efforts.

Share Your Customers’ Social Media Posts.

Don’t hesitate to share a positive review. On Facebook, there’s a share button you can use to let others know of a customer’s shopping experience. Things are the same on Twitter; there’s a retweet button to help you easily share a tweet.

Today, when a brand notices your review, it’s flattering. Many customers are elated of this effort when businesses take time to share your review. It gives them their 15 minutes of fame, and it becomes highlight of their day.

Solve Your Customers’ Problems.

Social media is not just about sharing reviews and interacting with fans. It’s also a great place to address problems that your customers may be experiencing. Since most of them are on social media, they can instantly post their frustrations and grievances. You can save the day by immediately dealing with it, and providing the right solutions.

When you are able solve a problem, you are proving that you are not just after their money. Your interaction doesn’t end the moment the transaction is done. You are there for them even after the sales process! You show that you truly care for your customers.

The more problems you address, the more satisfied your customers will get. You will surely gain a brand advocate, and no amount of money can buy that!

Your customers won’t become brand advocates in a snap. To gain more brand advocates, there are things you need to follow. So, for this post, I will give tips in gaining true blue customers. The goal here is not just to get new customers, but we want the dedicated ones.

People Bumping Fists and Working as a Team!

• Tip #1: Don’t impose.

  • There’s no need to demand or beg for reviews because the right people for you will find its way. Because when you tell them what to do, they tend to the opposite. Product advocacy should be as natural as brushing your teeth in the morning.
  • Once you find your own tribe, they will be there for you. They will be willing to give time and effort just to advertise your products. So, there’s no need to worry. Most importantly, there is no need for you to force people.

• Tip #2: Think of your customers.

  • When you are designing a product, always think about how the design will help better the user experience. Remember, you are the seller, and not the actual consumer. Your customers should be a happy response when using your products.
  • Through your product, your customer’s life should be made easy. Because if they are happy with the result, for sure, your customers will make a second or third purchase. Not only that, they will surely share the good news to other people because we like to discuss things that make us smile and happy.
  • As a seller, you should look for a middle ground. Your product should look good and should be functional at the same time.

• Tip #3: Establish trust.

  • This is the most important tip of all. Your brand advocates are not paid employees yet they are putting their name on the line to testify for your product. They are aware of the ramifications the moment other people won’t like the product the same way they did.
  • Alleviate their doubts and reassure your brand advocates that you are backing them up. How do we do that exactly?

    • Stick to your promises.

    • Make sure you are able to provide an excellent customer service. Many businesses are just good at selling a bunch of products, but they fail to offer help to their customers when they need help. We all experienced that at some point, right? So, when you are selling something, state only factual statements. If you can’t fulfill it, then, don’t flash it on your website.
    • You may offer a flexible return policy if your customers think the product is not for them. You can also offer a FREE trial so customers test your product without actually buying it.
    • When you are honest to your customers, for sure, they will be honest too, and leave a constructive product review.

    • Be approachable.

    • Customers engage with your brand because they are interested so don’t just ignore their inquiry.
    • Personally, I do not patronize websites that offer no help. Same goes for your other customers; surely, they don’t like it when messages are left unanswered.
    • Social media is supposed to bridge the gap between buyers and sellers so use it to your advantage. Greet interested customers with a smile and be ready to answer anything they ask.

For most companies, they constantly think of new ways to get new customers — they improve their conversion process for new web visitors to easily become customers. Loyal and existing customers are shoved on the side because companies are too focused on finding new customers. However, according to Harvard Business Review, bringing in new customers is 5 to 25 times more expensive than keeping current customers.

So, in this blog post, I will introduce the importance of product advocates and why having advocates is actually good for business. Before turning loyal customers to product advocates, let us clearly define who these people are.

Who Are They?

• Product advocates (or brand advocates) are your customers who strongly recommend your products to other people.
• They do not promote because they are paid; they do it because they sincerely believe on the effectiveness on the product. You are assured of their 100% support.
• They either talk about it online like sharing on social media or posting a positive review. It can also be by personally telling their family, friends, and colleagues about the product.
• The promotion is all for free. They simply want to everyone to know about the product’s existence.

Why Customer Support Is Important?

If you think it’s the marketing team who does the promotion, then, you’re wrong. In this digital age, tables have turn because it’s not just the marketing team’s responsibility. Your customers are now part of the promotion. One negative review could go viral, and could greatly affect your online sales. Their satisfaction is important. You have to make sure that your customers’ shopping experience should be pleasant. Once they feel positive about, they won’t hesitate to shop again soon. Thus, they became product advocates of what you are selling. Advocates help entice more people to check out your products.

• Credible reviews.

  • Nothing beats honesty. When online shoppers look for social proof, reviews from product advocates will stand out. Of course, when potential buyers research on a product, they will choose the item that has the most authentic reviews.
  • People can tell basing from how they formulate their reviews. They will include important features and give emphasis on the details. If you ask Google, brand advocates often share 19% more reviews than paid marketers.

• More real, less fake.

  • When someone loves something, they will talk endlessly about it. They can’t simply contain themselves, making their reviews more authentic and believable. When customers go crazy about your products on Facebook, you acquired one effective endorser. You didn’t even spend a single dollar for it! Shoppers online would surely trust word-of-mouth ads than the paid ads you see on Facebook.

• Increase brand awareness.

  • With the rise of digital influencers, there’s a number of people that are famous online. They have their set of followers, and these influencers are definitely the product advocates you need. With their thousands of followers, they can easily increase awareness about your different products.
  • The public can now recall your products. They trust a post on Instagram over a brand that’s totally unknown to them.
  • Plus, video reviews on Youtube really help too because customers will always listen to fellow customers. When they see a trending video review, then, the product must be wonderful.