Now, congratulations because you have reached part 3. If you want to jump to the previous 2 blog post, use these links: Tips when You Are Ranking for Keywords in Google (Part 1) and Tips when You Are Ranking for Keywords in Google (Part 2) .
So, are you ready? Below are 3 more ways to have better keyword rankings in Google:
- Create Noteworthy & Inviting Titles
What do people see first when they start browsing the web? Yes, it’s the title that they first notice. Whether it’s on social media or the search results, the title is displayed first.
In the title, they know what the web page is all about. Without a clear title, your audience wouldn’t know what to expect upon landing on your website.
So, I can really say that the page titles are far more important than they seem. Most people just tend to ignore it, but it will the first thing to catch the users’ eye. Find ways for your page title to stand out from the rest. If possible, your target keywords should be added in your title tag.
When BuzzSumo studied 100 million headlines, they concluded that:
- Emotional headlines are what drives the users.
- Curiosity brings in more engagements.
- List post works really well especially when you list 10 items.
Aside from title tags, meta descriptions also help boost your web page. Meta description may not directly affect ranking, but adding it will help trigger an emotion.
Both the title and the meta description should work hand in hand in order to make users click your page, and increase user engagements.
- Be Updated on the Latest Google Algorithm Changes
SEO professionals should abide with the latest updates in oder to preserve their website rankings. Just because you have good rankings now, it doesn’t mean it will be forever maintain the ranking.
No, rankings fluctuate depending on the algorithmic changes. If you apply outdated SEO tactics, expect your rankings to drop. To stay updated, you can follow the official Google blog, the webmasters blog, and watch their hangout videos on Youtube.
If you will monitor closely the algorithm updates, you can easily pinpoint the root cause of the ranking drop. So, don’t just ignore any changes because it could negatively your website!
- Know What People Are Asking
Search engines, like Google, are always after the well-being of the users. Their mission is to satisfy the users’ wants.
If you look closely, search results have changed. In Google alone, they now have: Just look at all of the new and increased SERP features we have seen over the past couple of years:
- Dictionary definitions: you can now look up a word on Google.
- Answer boxes: Google now answers questions without going into a specific site. It will select the best answer and display it on the answer box.
- Related questions: Aside from the answer box, you will also know the other questions that people asked.
… and there are still more! Google is formulating ways to make search easier and faster. Learn how to optimize your FAQ pages so that Google will feature it on their answer boxes. Update your SEO strategy by considering the latest in Google search. More will be discussed on Tips when You Are Ranking for Keywords in Google (Part 4)