In SEO, it’s been always a tip to do your own keyword research. There are free (and paid) tools that you can use to conduct your research. The next step is to improve the rankings of these keywords. However, it won’t be that because of the ever-changing Google algorithm updates.
These algorithm changes are responsible for the way we look at links, on-page SEO, off-page SEO, and keywords. For example, 7 Link Building Myths that You Should Disregard in 2019 or the Ineffective SEO Strategies That You Need to Discard Now .
On top of that, you have to remember that every website has its own distinctive qualities. Just because a strategy worked for this website, it doesn’t mean it will work for your website. That is why there is a need to monitor changes because the changes could have different effects on websites.
Nowadays, you should go beyond the application of the usual keyword strategies and look at the website project as a whole. There are other factors to consider like content optimization, user engagements, link building, and many more.
For now, I will focus on the different ways to enhance keyword rankings in Google. Read the 3 tips below:
- Check Your Existing Rankings
Of course, before changing anything, you need to know your current standing. By measuring your current rankings, you will know where to stand and know your keyword performance so far.
On this stage, you should clearly know your journey so far and how much can still improve in terms of keyword rankings. Next, export your keyword data and store it in a safe place so that you have something to compare your future keyword data with.
It’s important to have a copy because the truth is that you will know exactly when things will change in your website. So, you better keep a copy of all your keyword data before applying any changes.
From your Google Search Console dashboard, you can export the data regarding all your keywords. On your Google Analytics account, you can learn all the organic landing page traffic and the total website traffic.
Evaluating both sets of data will tell you the following:
- Your top keywords and landing pages, and
- The areas you need to improve on.
- Lastly, you will know what keywords and landing pages that did not perform as expected.
For the areas of improvement, you can start on the bottom of Page 1 until Page 2. Assess on how you can still make them better so that it can compete with your most valuable keywords and pages.
- Focus on the Right Keywords
In any business, you should fully understand the intent of your users. To know whether or not certain keywords are right for your business, know your customers’ intent and the difficulty of each keyword you want to rank.
Know the particular intent of your users. Are they on website to make a transaction, learn something new, or just simply browse your items? This will let you know where your customers are in the sales funnel.
Do a Google search and know what the top search results of the keywords you are ranking for.
You will also these important information:
- The Google autocomplete suggestions,
- The related searches that people type,
- And the other questions that people ask.
On the next post, I will discuss more tips. So, head to Tips when You Are Ranking for Keywords in Google (Part 2)