Several businesses just create their websites without thinking thoroughly. Numerous information are just dump into the website. So, if you are business owner, allocate a budget in building a website for your business. Yes, there are free and ease to use website builders today. But if you are not knowledgeable about the concepts of web design, you will surely make serious mistakes. Instead of helping your business, the website will not attract any potential clients.
You should avoid these website mistakes:
- THE WEBSITE’S PURPOSE IS NOT CLEAR
Having a website will not magically conjure customers. You have to plan carefully and you have to know the goal. Are you making a site to expand your physical store? Are you creating one to gain online exposure? Build a website according to your desired purpose.
- THINKING ANY WEBSITE DESIGN WILL DO
Nope. As stated above, you need to know the website’s purpose. Do you want to sell your products online? If not, then, focus on having an active online presence first. Do not waste money on something you will not utilize. Set up a simple and neat website that has the essential business information like store address, email address, links to different social media accounts, phone numbers, and more.
- WHEN YOU STRIVE TO BE DIFFERENT
All great websites have a common ground. They all have a straightforward navigation. Clicking the Contact Us will redirect you to contact numbers and email addresses. The About page will indicate the company information. Do not try to deviate from this standard structure because most people will choose comfort than style. Adding your own flair won’t do any harm, but make sure you do not compromise the quality of your content.
- STRUGGLING TO MAKE IT EXTREMELY PRETTY
Use Yahoo! as an example. Their website only uses the color violet. The most visited websites are not too flashy and they just maintain a neat and simple homepage. Striking colors are compulsory. A neat and professional looking website is enough. Besides, clients will not dwell on the design. They care about the information on your website more.
- WHEN NAVIGATION IS NOT A MAIN PRIORITY
When you make a website, navigation should be number one on the list. Make sure visitors can navigate with ease. When potential clients browse your website, they won’t have time to figure out everything out. If they can’t find what they need, they will leave and find another website.
- ATTACHING .PDF FILES
If you plan to include brochures on your website, please do not include .PDF or any other file that requires an independent file viewer. Use a file that is universal. Perhaps, you can attach a document or an image. Surely, every device can view image files. Not everyone has the patience to download a specific file viewer.
- ANNOYING ADVERTISEMENTS
Yes, you earn through ads, but, limit them to a few. It is very distracting when visitors try to read and an ad shows up in the middle of the screen. Furthermore, banner ads on the sides cover some of the text. Make sure ads do not compromise your content.
- THINKING IT’S AN ONLINE NOTEPAD
Your website is not a place for you to indicate everything from A to Z. Do not place a gigantic block of text on your website. Surely, your clients will hurriedly leave your site.
- WHEN YOU DESIGN A WEBSITE THAT’S ONLY FOR COMPUTERS
Mobile users are growing at an exceptional rate. Not considering the huge number of people using their mobile everyday is a fatal mistake. Consider all users, whether they using a desktop, tablet, or a mobile. Make sure all devices can connect to your website with ease.