The best website design is not necessarily the fanciest one. There is beauty in simplicity. Lesser web elements speak more. When applying minimalism to your website design, you will be stripping away unnecessary elements and focus more on what is important. Minimalism will make you think what about your goals and priorities in creating a website.
Minimalism may seem too simple for some, but there are numerous benefits of this design technique. It will give allow your website to have a faster loading time and with minimalism, you are sure the website is compatible to different screen sizes. Both desktop and mobile browsing are guaranteed smooth.
Believe it or not, a minimalist design requires more production time. So, here are some tips for you to consider:
Consistency is key.
Use the same color palette, pattern, typography throughout the entire website. Be sure to apply the same technique on the different social media accounts. That way you are sure that people will have an easier time remembering your brand.
Icons are visuals too.
Are you worried that lesser pictures would mean a dull website? Don’t worry! Why not improve your icons instead? Create something unique that can be used both on your website and on your downloadable app. When done right, icons can improve navigation and at the same time, add an artistic design.
Aside from icons, typography helps too. You can get creative by experimenting on different styles, making some text bigger, or smaller. When you apply minimalism, it is really about the little things. Minor changes can sometimes create a bigger impact.
Don’t forget content.
This why you started a website in the first place: you wanted to share something. Make your content the highlight. Focus the attention of the viewers to what is important and that is the content of your website.
Connect the dots.
Doing a minimalist design is not tantamount to boring. You can find relationships between your design elements and connect them all together. For example, you can play with images. These pictures may appear irrelevant, but when grouped together, they serve a purpose and create a something bigger.
It’s in the details.
Knowing what elements put and where to put them are crucial when following minimalism. You have to clever in deciding on these important aspects. The logo should be able to blend well with its typography used. The text should be clear despite any color changes. These web elements may seem unimportant at first, but in the long run, they will have a huge impact on your brand.
Form follows function.
When design is uncluttered and clean, navigation becomes easier. Because there aren’t any distracting elements, you are sure that your customers can focus on your products and services.
I know your name is not Frank, but when creating a minimalist website, you have to be frank and direct. Aesthetics should not be competing with your purpose. If you want to connect with your audience, immediately give out your email address and social media accounts. If you are selling something, show your bestselling products on your homepage.
When a website has fewer elements, it has a lesser chance to go out of style. Applying the minimalist approach does not mean you will get rid of decorative elements. Minimalism is simply focusing on what is significant.