10 Tips in Writing Captivating Emails

On the previous post, you’ve read about the 5 ways to get your emails opened. You’ve also figured out how to construct emails that generally likable. So, this time around, I will give you tips on how to create engaging emails. Read on below to know how to make emails more appealing and less boring.

Follow these doable steps that’ll surely attract readers:

  • The power of YOU.
    • When you include the word you, you are compelling your readers to take action. You is a favorite of the non-techie people. It’s easier to be understood by the general public than rambling highfalutin words.
    • According to the book Sin and Syntax: How to Craft Wickedly Effective Prose by Constance Hale, the second-person point of view literary grabs the reader, and makes them feel as if they’re in an conversation. It makes them trust more.
  • Keep ’em short as much as possible.
    • The length is not important. It will just drive away potential customers. Email subscribers will lose interest that moment they see a long-winded paragraph.
  • Focus on editing.
    • Again, it’s not the length that matters. Instead, you should focus on proofreading. There is nothing worse than sending an email with grammatical errors.
    • Your emails represent you and your website so it’s crucial to make a good first impression. Don’t waste your reader’s time. Try to cut down the huge chunk of text next time you decide to edit.
  • Analyze and remove the errors.
    • When you are done proofreading, repeat the process. Why so? Because people like to read shorter emails. So, “Trim that fat” and go straight to the point! Every time you are re-read your post, look for the unnecessary fat and remove them.
  • Ask yourself if what you wrote is something you would actually say in real life.
    • Try to read the contents of the email aloud. Does it sound natural or too scripted? Can you imagine yourself saying it to another person?

A Person Checking His Email and Smiling

  • Just write your heart out!
    • When you plan things, it gets too formal, too artificial, and less lively.  Don’t be afraid to show your own personality. Who cares about what others will say?
  • Don’t restrict yourself.
    • The cookie-cutter emails will never work , and it will definitely bore your readers. Add your personal signature. Your email subscribers trust you because you showed them the unique you. If you add idioms, expressions, and humor, you sound more human.
  • Personalize the emails.
    • Stop being too formal and too broad. No one wants to read a generic salutation, such as “Hello,” “Good morning,” “Thank you for shopping,” and so on. When you add their name instead of just writing a bland hello, of course, they’ll be motivated to read.
  • Mix things up.
    • Experiment with what you have. You don’t have to speak formally at all times. Sometimes, you just have to drop everything and show the bubbly side of you. Stop thinking about the number of subscribers, promoting your products, and thinking of ways to advertise your website. It makes your content less robotic, and more special.
  • Don’t focus too much on the business side of things.
    • Nurture relationships by sharing a bit about yourself and by sincerely caring for your email subscribers. In return, they will trust you. They will consider you a friend because you’re not foreign to them anymore.