10 Ways to Promote Your Website’s Content

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If you think making a website is easy, wait until to the marketing part. Figuring out ways to effectively market your website’s content can be quite challenging. How should you do it? Where should you share your content. There are a variety techniques you can apply. Choosing the right method for your website is different. Novice websites have limited budget allocated for marketing. These tips will not include a specific social media website. There will a separate post for it: right here.

In this particular blog post, I’ll be listing many ways to promote your website aside from the usual social media sites.

  • Add That Social Media Sharing Button on your Website

    This is obvious, but still, some websites do not apply this. Make it easier than website visitors to spread your content around different social media sites. There are free sharing tools that you add to your website like AddThis and ShareThis.

  • Go to Social Bookmarking Websites.

    The top three social bookmarking websites now are Digg, Reddit, and StumbleUpon. These websites great sources of information. Users of these sites will vote on stories that they feel that are deserving of attention. Posting here will help increase traffic on your website.

  • Post a Tip of the Day

    If you can post daily, a tip of the day blog post is recommended. You will be providing quality content by sharing the things you know.

  •  Post a Video Tip of the Week

    If time doesn’t permit, you can opt to post a video tip of the week instead. Create helpful instructional videos that would make people’s lives more productive. Just keep short so people can easily take in the information.

  • Administer Contests

    Let your website visitors do the marketing for you. Do user-generated content contest. Let people design your product or perhaps, let them submit an artwork to be featured in your website.

  • Use the Thank You Pages

    Once they entered a contest on your website, say thank you for entering and add other elements to the web page. You can link your popular posts and offer a discount code. A 50% off on their first purchase on your website is pretty hard to resist.

  • Do Giveaways

    People are always on different social media sites nowadays. Gain more engagements by doing giveaways. People like and share your giveaway post and that will create a domino effect. Soon, you’ll gain more exposure for your website.

  • Reach out to Content Communities

    People get the latest news about their hobbies and interest different content communities like BizSugar, Blog Engage, and Triberr. You can meet people with the same interests and that would really help in increasing your website’s traffic.

  • Post on Unusual Places

    Well, you can also experiment and post your content on the most unlikely places. I’m sure it will create a lot of noise! A travel website once gave a trip for two to users of a social search app. What were the odds? You were just looking for a someone to chat with and you ended up getting travel tickets.

  • Connect with Brands that You Mention

    If you write about your favorite things, of course, you will be recommending products and websites. Once you promote your post, reach out to them by tagging them on your social media posts. People love it when someone promotes them. They will appreciate it for sure and will spread the word about your post!

Reasons Why Shoppers Abandon Their Cart and Ways to Prevent Them

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According to a Business Insider article, shoppers abandon their cart during login, during the checkout process, and majority leave during payment stage. This post will elaborate the reasons and present possible solutions.

Let’s simplify the three why people abandon their shopping carts.

  • Account creation is mandatory.

  • 37.4% of shoppers leave when they are being forced to sign up. In reality, no one wants to be forced into doing something. Remember that people visited your website to buy and not make an account.
    • Solution #1: Offer a “checkout as guest” option. If they already have an account, logging in is easy. If they don’t, let them purchase what they want as guests. After their transaction, they are more easier to convince to get an account. This time you don’t have to force them.
    • Solution #2: Encourage them to sign up. You can convince by listing the benefits of creating an account. Inform them that an account: will give you a detailed tracking of orders, allows you to access exclusive promos, and account holders get the to be notified first about discounts and coupon codes.

  • Lengthy checkout procedure.

  • Online shoppers are impulsive. Use this to your advantage and do not scare away shoppers by giving them long and winding forms to fill out.  Adding more fields to your checkout process will just increase cart abandonment.
    • Solution #1: Identify the information you need and only ask important details from customers. If the items are to be shipped and billed to one mailing address, do not let them repeat what they typed. Add check box that indicates that billing address is the same as shipping address.
    • Solution #2: Accept online payments and online money transfers. With services like WePay, Google Checkout, Amazon Payments, Paypal, people can conveniently shop and checkout with their email and password.

  • Shocking delivery costs.

  • Websites want their products to appear than competing brand. But during checkout, expensive delivery costs are then revealed. Thus, shoppers just the web page and leave their cart altogether.
    • Solution #1: Offer ‘free’ delivery. Shoppers love the word FREE. When they see FREE, they will most likely to click immediately. For people outside the US, they find websites like bookdepository.com very convenient. Since the website offer free shipping wherever you are in the world, customers don’t need to think about ridiculous international shipping rates.
    • Solution #2: Estimate the cost. Let shoppers know around how much it will cost them to ship an item. One good way is to indicate price and beside it, include the minimum delivery cost.
    • Solution #3: Add a shipping calculator. Allow shoppers to enter their zip code and the calculator will display an accurate price quote to their desired zip code.

You can never stop shoppers from abandoning their cart. There are countless of reasons that are out of your control like a misplaced credit card. Still, it is not an excuse for e-commerce websites to keep making these mistakes that hinders sales conversion. With a little tweak to your website, you will avoid losing money and make your customers’ shopping experience easier.

Take Your Website to the Next Level Using These Tips

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Designing a website is not easy because you have to beyond the looks. There are various characteristics to consider, and even the pros make mistakes. Successful websites are not made overnight. You need to make an effort to engage and interact with your target audience. How should you convince your website visitors to come back? How to make people bookmark your website?

Here are 6 tips to follow to achieve your website’s fullest potential:

  • Identify Your Audience

    Create a website for your audience. You should be able to know who they are, where are they are from, their web browser, and so on. If you find out most of them are mobile users, make sure your website is optimized for mobile browsing. 46% of mobile users report are having a hard time communicating with websites, and 44% grumble about complicated navigation. Focus on how you can improve the audience’s experience.

  • Set the Right Mood for Your Website

    Once you know your audience, it is important to know the appropriate style that fits your audience. Frequently create contents and present new ideas for you to secure build a stronger relationship with your website visitors.

  • Pages Should Load Immediately

    In 2006, Online shoppers expect a website to load in 4 seconds. Now, people want sites to load in 2 seconds or less! Once it hits 3 seconds, 40% people will most likely leave your website. Your web pages need to load instantaneously. Avoiding making your website visitors wait that long for a particular page to show up . When that happens, there is a big possibility that your website visitors will most likely just abandon your page and just go to another similar website.

  • Define the Direction

    Where do you want your visitors to go? What part of the website should they look at? You should be able to place important information in a simple and understandable manner. Obvious calls-to-action buttons will make it convenient for website visitors to buy, download, or sign up.  Clear the way so your audience will not get lost in the process.

  • Use Social Media

    Create more of what your website visitors want and use social media to get it out there. Constantly post your content on major social networking sites like Facebook, Twitter, Instagram, Snapchat, etc. Yes, content creation is important, but you need social media to market what you have. Present it in front of people and they will not be able to say no to your offer.

  • Be Straightforward

    Do not let your website visitors scan the page for more than five seconds. Your message should be concise so keep your headlines short. Long descriptions should be avoided. The website’s interface should be kept minimal and only highlight the essentials.

    Messages should be direct to the point. Website visitors should not spend more than 5 seconds to find the BUY NOW button. Help your audience focus on what matters the most by using these suggestions:

    • list descriptions instead of writing paragraphs
    • free the area and use white space often
    • try different typefaces
    • use buttons instead of typing the word “Download Here!”

The most important thing is always guide your website visitors. Do not miss on sales opportunities just because your download and purchase buttons are not clear. Increases their chance to interacting with your website by connecting with them. Keep your content new and relevant.  Avoid stagnation by finding new methods to grow and connect with people!

6 Web Design Facts That May Surprise You

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Web design is more than the aesthetic appearance of a website. One must look beyond the surface and consider different factors such as web browsers interpret code differently, images and videos affect a website’s loading time, a certain code may affect the user experience.

Here are some web design facts that you may not know:

  • Different web browsers will render websites differently.

    • Websites are shown differently because of such factors like parsing and rendering. It means that  different web browsers translate codes diversely. A display on this web browser will be different from this other web browser. They will NEVER have the same result as different web browsers are distinctly programmed.
    • Just because one website runs smoothly in Google Chrome, it does not automatically mean that it will run well in Safari, Opera, or others. It is best to do a browser compatibility test to ensure that your website will render well on all major web browsers.

  • Templates are a huge NO.

    • You should say no to templates as much as possible because it limits you from modifying certain elements to your liking. Yes, templates may be the easier option for someone who is not familiar with coding, but depending too much on templates will affect your website’s performance and will make your website seem unreliable.

  • Codes are extremely important.

    • Without specific codes, your website will not be visible in various search engines. Once someone searches using certain keywords that applies to your website, without proper coding, your website will not appear as one of the search results.
    • Hire a team of web designers that would ensure your website will show up once someone types words from your domain name to meta tags, headers, and descriptions.

  • Web design guides visitors where to look.

    • A colorful design may attract web visitors, but a clear design is preferred. If a design is cluttered, visitors will abandon the page and just find another website instead. According to a report, successful websites are websites that are convenient to use. Website visitors can easily find important information quickly.

  • Images and videos are helpful, but…

    • Yes, images and videos add color to websites. When not properly used, they  improperly, they can also undoubtedly affect your website’s performance. Large multimedia files will take time to load. We all know that website visitors don’t like to wait too long. They might grow impatient and move to another website.
    • To ensure that your images and videos will load faster, web designers should web-optimized images and videos. Also, stay away from obselete formats like Flash. Most web browsers nowadays do not support this format.

  • Updates are neccessary.

    • A 2-year-old website may be too old. Web browsers are evolving fast and updates are released frequently. You should do the same for your website. Keep up with technology by developing and designing newer website.
    • An old website may not run properly on an updated web browser because of obselete codes and browser incompatibility. Aside from that, the search engine algorithms are not updated. So, most probably, your website will not be one of the top search engine results.

Here’s why our Clients will Always Rank High

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We provide cutting-edge search engine optimization services that have helped countless clients enjoy genuine success in their respective niche. We know full well that the search engine landscape can change in an instant and those SEO methods and strategies that work effectively today, may be worthless tomorrow. That’s why we always stay up to date with the most recent changes in SEO so we can provide our valued clients with the most advanced SEO services there is.

 

Our Results are based on Mathematical Precision

For us, SEO is not just an art but an exact science. Every method and strategy that we employ to drive traffic, generate sales, and create domain authority to our client’s websites is precise and deliberate.

 

Many SEO companies try to rank their client’s websites for numerous keywords believing that it’s an approach that bears fruit. Perhaps these companies are simply not aware of Google’s Penguin Recovery that puts a premium on keywords that are the most relevant to your business. So if you are targeting keywords that aren’t relevant, then you will surely find your site tumbling down the search rankings.

 

We never put our valued client’s in such a wild goose chase. For us, the ideal route is focusing on a few keywords at time and then optimizing them with accuracy. We prioritize keywords that are the most useful to your site because this is how you will rank better in search engines. It’s simple, precise, and carefully planned that provides real results!

 

Just try to ask an SEO company what the ideal keyword density is on a given webpage and they may struggle to provide you with a straight answer simply because they don’t have the math to support them.

 

Armed with the most advanced SEO tools, we know how to optimize any given page with accuracy. Through the most effective statistical models, we always follow an exact logarithmic formula that tells us exactly what kinds of keywords to use and for how much.

 

We use the only effective SEO Backlinks strategy there is

Backlinks are the backbone of Search Engine Optimization. Any SEO campaign with a brittle backlink strategy will inevitably walk the path towards failure. Now if the website you are currently operating is one of your sources if not the primary source of your earnings, you can’t afford to make a single mistake. Stop relying on methods and strategies that won’t take you anywhere. Use our link building services and unlock the true money generating potential of your online businesses.

 

So what separates us from the rest of the SEO companies who also offer link building strategies? There’s a lot but all in all, we are one of the few search engine optimization groups who:

 

  • Denied the StomperNet backlinks approach in the beginning as we have predicted, through careful study and mathematics that it was never going to work.
  • Never invested on RSS feeds that we knew was worthless
  • Avoided blog roll networks that were banned by Google because of their spam content

 

If you are in the early stages of creating a website that represents your business or have been operating your own website for a while but are frustrated with its poor rankings, we can offer you the solution you need. Backlinks are the single most effective method of SEO and it happens to be our specialty!

 

Here’s Why Your Company Needs a Blog

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Everyone always preaches about the need for companies to have blogs. If you’re a business owner, you’ve probably heard it 100 times. But you’ve probably often thought why? What’s the point in them?
If you don’t see the value in blogging, today’s post is going to open your eyes. We’ll look at four reasons why having a blog is essential for every business.

 

Blogging equals higher levels of traffic

When you start blogging, you’ll see more and more people coming to your site. That’s because blogging works wonders for your websites SEO efforts. One of the key factors in SEO is having enough keyword-targeted content and enough thematic content on your website. Blogging ticks both those boxes. By creating blog posts that are targeted at specific keywords, you’ll have more pages ranking for more phrases in Google. But that’s not all. The more content you create around your core topic, the better your chances of ranking for key phrases that can deliver serious boosts to traffic.

 

Blogging equals increased business reputation

When you work with a business, you want to know they are experts in their industry. But how can you tell? One way many businesses demonstrate their expertise is through their blog. By blogging about industry news, giving advice and answering customer questions, you can show customers that you know your industry better than anyone. Doing so will help you to quickly establish the kind of trust that customers want to develop before they make a purchase.

 

Blogging equals higher conversions

Blogging is a great way to convert browsers into customers. Not everyone who lands on your website is going to be ready to make a purchase or sign up for your service. But you can help push people down the conversion funnel. By covering common roadblocks to purchasing, and by educating your readers, you can turn visitors into customers. What’s more, by adding a lead generating call to action at the end of every post, you can turn everyone who reads your blog into a potential customer.

 

Blogging equals long-term growth

Blogging is not a one-off investment. It is the marketing investment that keeps on giving. That’s because blogs can keep generating leads and driving traffic for as long as they are on your website. Say you write a blog and sent it out to your audience. You might get 10 leads. The next day you might get 10 more. Then five the day after. You might think that’s the end of it. But it’s not. Because your blog posts will get ranked in Google, they will keep being found by potential customers. That means all of the blogs you have ever written can continue to be lead generation tools long after they’ve been published.

 
If you want your business to have a blog, you don’t have to go it alone. We provide a comprehensive service that does all the hard work of blogging for you while giving you all of the benefits we’ve discussed here. Get started today by arranging a free consultation.

 

The Secret to Successful SEO and how we Deliver it

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The key to opening your pathway to success is the ideals that keep your work together. Just like you, we have our philosophy to help our search engine optimization (SEO) clients with success. Even if new updates (e.g. Penguin, Panda, etc.) try to change the SEO field, we can help redirect your business to the right path to success.

 

SEO is the process of improving the ranking of your website on the search engine results page. Ideally, your website should be listed on top of the first page of popular search engines to get more exposure. There are several things that lead you to SEO success and here are some that we believe in.

 

Keywords

Instead of the unrealistic method of ranking your website for 15 to 30 keywords, we focus on two to three phrases and then accurately optimize them. Keywords are important for Penguin recovery because they focus on the keywords relevant to your business.

 

What are the most favorable keyword densities on a written page? Other SEO companies can’t answer this simple question but we can. We have the proper tools to optimize any page with accuracy.

 

Links

Links are key to the success of your SEO strategy. They must observe the natural order of life and we are one of the few SEO companies that have kept this foundation since the start of SEO. It’s also a significant reason why were’ so successful.

 

Links should observe an organic pattern that shows the nature of diversity and randomness. The sudden increase of links are unnatural that’s why our SEO philosophy takes time to flourish.

 

Dynamism

With the constant change in the search engine field, dynamism is essential for SEO success. New competitors exist each year and you must be able to change your SEO strategy when essential.

 

Businesses that were once successful in SEO are now in a dilemma on how they can fulfill a successful Penguin recovery. We actually anticipated the changes coming and assisted our SEO clients to overcome this difficult situation. Complacency is truly a problem that can be overlooked sometimes.

 

Cyber Markets

If you want to create ongoing SEO success, cyber markets are key. Cyber markets with a particular number of purchasers and sellers can also refer to keywords. The best keywords have less competition, yet have the highest search volumes. It might seem enticing to try and use the search terms that produce the highest traffic, but these terms could take a long time to employ.

 

In other words, the key to open the entrance to cyber markets is to begin with the less competitive terms that offer value and then take the next level to more challenging search terms. This enables us to deliver outcomes with progressive increasing value. Our goal has always been market supremacy and it’s our job to identify the best keyword variations for your business, and then rule the search results page for those search terms.

 

Quality

The key to increasing the conversion rate is quality. If you have a lot of visitors coming to your site, the next challenge is to convert those numbers into actual sales. We optimize your inner pages and use information to catch the attention of your readers.

The Importance of Thematic Sites for SEO

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When thinking about content to put on one’s website, most people already have a fair idea of what to write. They already know what to share and have a grasp on how content should be delivered on a certain platform. However, if the website is intended to make a profit, or at least to attract visitors to ads of brick and mortar shops and stores, the acronym “SEO” is always thrown around.

 

While search engine optimization or “SEO” is essential for directing traffic to your website, it is not the “be all end all” of web content, especially when one wants to deliver a meaningful experience to the customers. Of course, keyword targeting, alt-links, and all that stuff related to SEO are a must so that your website would get noticed. However, thinking about the kind of content you put on the site is a must, too.

 

Operational and Thematic Content

If you are confident that you got the SEO essentials down to a T, then it is only a matter of delivering the “meat” of your website. Mostly this will fall into two categories— operational and thematic content.

 

Operational content is the kind of stuff that people need to know in case they wanted to hire you or use your services. It contains the basic stuff needed to contact you; the address of your main office, service area coverage, your business email, your phone number, and all the “essential stuff.”

 

For example, if you offer a service that fixes computers, your operational content may contain the fees you charge for a certain session. It may also include how far your technicians are willing to go to conduct on-site troubleshooting, as well as your business address and contact information, of course.

 

Thematic content is supposed to be the more interesting part of your website, and it has to be, for it will most likely be what drives traffic to your site. This type of content are write-ups that support the credibility of your business and boost your SEO rankings.

 

Continuing on the example of a computer reapir service, your site could market that you are the “best computer technicians in New Jersey.” Now, being that your company is “the best,” your website should also reflect web content that supports this claim. This is where thematic content comes in.

 

Examples of thematic content are tutorials, “how-to” articles, and other material that simply shows off your expertise in the given field. Your computer website can include articles on how to troubleshoot a computer that randomly shuts itself down, how to flash the BIOS, or how to deal with a blue screen error. The more content of this type on your site, the more Google’s crawl bot will associate it with computer repairs. As a result, the higher you will rank in Google for these search terms.

 

Given that you now know that two most important types of content for your site, you must not also forget to apply your knowledge of SEO for the articles you create. Thematic content is a powerful addition that could boost your site’s traffic, and with proper keyword targeting and rich, meaningful content, your site will be shooting up the ranks of Google web searches in no time!

 

Why Diversity Plays an Important Role when it comes to Backlinks

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Backlinking is one if not the most powerful SEO components. The domains you link to in your content act as recommendations to other pages. It will then translate to higher rankings on the results page. And for Google, this speaks about your credibility and authority. But only if you do it right.

 

Diversity is essential for backlinking. It makes your website’s SEO appear natural by avoiding adding dozens of outbound links on a single page. Google is clever. It can tell if your backlinking is towards leaning a single source, which shouldn’t be the case. Google values content quality, and that includes a no-strings-attached backlinking to other pages.

 

So why do you have to diversify?

 

Rankings

A well-diversified backlinking would get the nod of Google in terms of ranking. Acquiring 50 backlinks from 50 different domains would be a guaranteed way to make search engines happy. Web crawlers can quickly detect if your links are connected to only a few sources. If that’s the case, they will assume that you have an arrangement with those websites.

Google treats such bias as a threat to quality content. Like what many experts have said, this search engine isn’t stupid. They measure website authority by how diverse it is when it comes to links and sources and gives it a favor in the ranking department.

 

Google penalties

Websites penalized by Google hardly make it back to the top. But in the case of poor backlinking, it can easily be undone. Remove multiple pages from a single source and replace them with quality ones. In case you have to pitch some websites, make sure that it came from different domains like .com, .net, and .org.

 

Aside from diversifying the sources, make sure to vary the location as well. Avoid flooding your home page with links as this part of your website is dedicated for promotional pitches alone. Mix it up on your blogs and landing pages. This way, you can go off the hook on the prying eyes of web crawlers.

 

Relevance

The reason why Google hates bias backlinking is that you cause relevance issues. Backlinks serve as a pitch for another website as it is deemed to have quality content. Your readers will be directly exposed to this content, and if Google doubts its standing, it will raise a red flag on your website.

You should always try to build backlinks to websites that have the same topic or that are at least very authoritative if not.

 

Credibility

Google knows the stench of a newb website. If you keep on getting links from equally untrustworthy platforms, you are digging your own grave. The rule of thumb for starters is to find highly relevant content from the likes of Huffington Post, Forbes, and Entrepreneur then link to it.

 

Diversifying your backlinks takes a lot of work. But all these will pay off if you’re thinking of improving your ranking and achieving a good shot from Google.

 

The Reasons Why Your Traffic May Have Dropped

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If you own a website that takes SEO seriously, chances are you are doing your best to keep your pages in the upper positions of the Google search engine results page. However, there can come a time when traffic to your site inexplicably drops.

 

When this happens, the first thing you should remember is to calm down and not panic! There could be a lot of reasons for the traffic drop, and sure, some of them may be severe. However, most of them can be simple problems that you can solve with a step or two. The only requirement is that you first find out the culprit. If you know the reason for the sudden traffic drop, then you can act and respond accordingly.

 

What causes traffic to drop?

First up on the list of things you need to check is the accuracy of the data you post. Fortunately, of all the reasons for your traffic loss, this may be the easiest to correct. You just need to make sure that the data and statistics that you state in your content are on-point. If you find some anomalies and inaccuracies, it’s just a simple matter of editing them to reflect the correct values and information. In most cases, this is enough to put your content ranking back on track.

 

Was your site penalized?

If the topic still suffers, then you may have to look if Google penalized the page in some way. Penalties generally come with your page moving down the rankings, or not being displayed by Google at all. However, the reason for the penalty may be rooted in one of many things.

 

Security is important first and foremost, so make sure that your site has not been hacked. Hacked sites are sure to penalized. Luckily, Google made a list of what to check for if you suspect your site is hacked.

 

Duplicate content is also grounds for penalty. Google has to make sure that everything on its top-ranking results are original content, and not spam of the same content duplicated in a variety of ways. Sites like Copyscape help check the originality of your posts and prevent the risk of plagiarism cases.

Sites with open comment system need also be aware of spam that users post on the site. These may come in the form of unwanted links, and Google penalizes you for these, too. It may be tedious to look for these spam content manually, but sites like WordPress can give you an overview of the user-generated content on your page. Tools like the Akismet (built-in on WordPress) can also help minimize spam.

 

Changes to the algorithm

One thing you should really watch out for, though, is when Google changes their search engine algorithms. This is unavoidable and affects every site, so you have to familiarize yourself with new rules and adapt your site accordingly.

 

Hopefully, these tips will help you find out the reasons why traffic suddenly went down on your page. Maintaining an SEO-friendly site is not an easy task, but with the right knowledge, tools, and attitude at your disposal, you can be sure that your site stays on the top.