You know what’s important regarding SEO today? It’s none other than: CONTENT. If you missed the first SEO Mythbusters episode, Martin Splitt reiterated the importance of content quality. If you want Google to recognize your website, you better start working on polishing your content. Add various digital media files to your blog posts and experiment on your writing style.

Ready to read some tips? Here are some SEO trends you need to apply right now:

1. Say Goodbye to Unnecessary Content.

Your ranking is not constant. Just because you are number 1, it does not mean you are number 1 tomorrow. These numbers constantly changes no matter how hard you try. You can’t have the top spot forever.

Google is always looking for new websites that are relevant and that are providing useful information to the users. They will rank the websites that they think their users are visiting lately. They will put these websites on top so that the next time that users will search for the same thing they will immediately see it.

When you are on the first page of the search engine results, it could mean that some other website created a better page that the users prefer. So, update these pages in order for them to the newly ranked pages.

If you have outdated content, these things will bring you down. Better to cut ‘em down or edit to keep up with the changing times. More articles are getting really specific. Writers present statistics, surveys, facts, and actual examples that are relevant to the users.

You always get what you deserve. So, if are constantly give shallow and half-baked articles, then, you would get shallow results as well. People will just skim through these pages and hit the ‘x’ button as soon as possible.

Aim to get the attention and interest of your readers. Because if you don’t have it, all your content will be deemed irrelevant. Thus, no gains for you whether in views, page clicks, and revenues.

2. Add More Resources on Content Research and Creation.

There’s a B2C research conducted by the Content Marketing Institute, and it clearly states that 56% of content marketers spent more resources on content creation in the past year. It would mean that in 2019, these companies are determined to:

• Plan carefully the scope of their content.
• Research on the relevant keywords that people are looking for.
• Writing and optimizing the content.
• Editing and enhancing the said content.
• Adding multimedia files to their content.
• Of course, advertising their content on multiple social media channels.

Google Trends can vouch that indeed content marketing has upgraded. People won’t settle for mediocre articles. They want a well-researched blog, and companies are finally listening to what they want.

More money and resources are now allocated in creating excellent content. How can you write a high-quality blog post that readers would take time to look at? I’ve listed some tips in simplifying content right here. If you need to know more about 10 Secrets In Writing Content, just click here.

In the first episode of SEO Mythbusting, Juan Herrera asks Martin Splitt questions like, “What is a search engine?”, “How would Google know which results are relevant and which results are not?” These questions (and more) are answered on the 10-minute Youtube video.

How to Determine a Web Page’s Relevancy?

Before we go to the important SEO factors, let’s discuss first on how Google select the pages that are relevant to the user’s intent.

Martin Splitt shares that Google has more than 200 factors, and it will scan details such as the title, the meta description, the content, and more.  Google looks at a lot of factors, but basically that’s it.

So, let’s get into the top 3 SEO factors shared by Martin Splitt.

SEO Tip #1 Nothing beats good content.

When Martin Splitt was asked about the top 3 important factors to consider, he discussed the importance of content.

He emphasized that as a website, “you have to have really good content. And that means you have to have content… that serves a purpose for the user.”

It should be something that users need or want. Of course, it would be best if users both need and want it. He used ice cream as an example. Everybody loves ice cream, but it’s important to use the words that people use when searching. People don’t go searching for “creamy ice cream”, “smooth”, “premium quality”, or “fantastic ice cream.” Users will just type “buy ice cream” or simply “ice cream.”

So, your content needs to say what you do, where you are, and how you are going to fulfill a user’s intent. This helps greatly when people are exploring for the ice cream near their current location. They would not know what specific ice cream is available. Thus, it is really important to incorporate in your content the language that the general public used when searching for products.

SEO Tip #2 Add meta tags.

So, what are these? Martin Splitt talked about the need for “descriptive titles and helpful snippets.” These are technical, but meta tags help describe your content.

He further said that meta descriptions allow you to have a little snippet in the search results page and these excerpts will help people select out of all the thousands of results handed to them. They can easily determine if one page is useful to them basing on the given meta tags.

He also shared that “page titles should be specific to the page that you are serving.” Having the same title is bad. It’s better to have “titles that change with the content that you are showing.”

SEO Tip #3 Enhance the website performance.

Making a website faster helps it become more visible to others. A swift page load time helps enhance the user experience. AND ALSO IT INCREASES YOUR DISOCVERABILITY! Martin says that website speed is good for website visibility. Google is concerned at how fast users can access a page quickly.

Martin Splitt shared, “We want to make sure that the people clicking on your search result, clicking on your page, getting this content quickly.”

There you have it, guys! These are the top 3 factors that Google looks into. I did learned a lot today. All thanks to first episode of SEO Mythbusting. If you do have the time, please watch their discussion on Google Webmasters’ YouTube channel.

It has never been more important to have a website that loads quickly. Because of the huge rise in mobile browsers, having a speedy website is now mandatory if you want to give your customers the best user experience possible. It’s so important that Google is even using it as a ranking factor, demoting websites that don’t load quickly.

Having a faster website can have a huge impact on your business. Not only can it help you to rank better in Google, it can also improve the way in which your customers interact with your website. Having a faster loading website can increase the time they spend on your site and increase the rate at which browsers convert. In short, improving your website’s speed can have a big impact on your bottom line.

How to test your website with online tools

No one knows how fast their website loads until they test it. The good news is that there are several online tools that business owners can use to check the speed of their website. Some will even provide recommendations on how to make your pages load quicker.

Let’s take a look at them.

Google PageSpeed Insights

Given how much importance Google is placing on site speed, it’s no surprise that it has its own tool for measuring how quickly pages load. Google Page Speed Insights will give your website r ranking out of 100 for both mobile and desktop versions. It will also provide a list of recommended improvements that you can make.

There’s a good chance that one of these will be better-optimized images. Images can play a big role in how quickly your website loads and having smaller images is essential. Luckily, Google will even provide you with optimized versions of all your images automatically.

Pingdom

Google isn’t the only speed testing tool on the web. In fact, it’s not even the best. That award goes to Pingdom, a very comprehensive site speed tester that provides loads more information that PageSpeed Insights. On the Pingdom site you are able to test how quickly your pages load at various places around the world, including Sweden and Australia. This is great for global websites who need their pages to load quickly outside of the U.S. Pingdom also gives users a complete breakdown of how long it took to load every single element. This lets you quickly see which file took the longest to load so that you can make the necessary changes.  

Web Page Test

The final tool you should consider is Web Page Test. This tool will let you test the speed of your website in various browsers. Some are faster than others and they all handle your website differently. That’s why it’s important to make sure that your website is loading quickly in every browser.

If you’re serious about making your website faster, you should be using all of these tools to do the job. Doing so will give you a comprehensive view of how long your website takes to load and hat you can do to improve it.

SEO can be incredibly expensive if you’re not careful. Some companies spend tens of thousands of dollars each month on their SEO efforts. But high quality and effective SEO doesn’t have to cost the earth. It’s very possible to find a high-quality SEO provider who will charge an affordable rate for their services.

It’s not easy, however. When you try to find affordable SEO you will usually be confronted by dozens of providers offering SEO for next to nothing. The trouble is that they will usually deliver nothing, either.

Here’s what you need to know to find an affordable SEO provider who works for you.

What is affordable SEO

The cost of SEO can vary massively. Some agencies will charge as little as $100 a month, some as much as $10,000 a month. Affordable SEO is anything in the $300 to $1000 a month range. Any less and it’s not worth paying. Any more and it’s too much for a lot of business owners to afford.

When is affordable SEO a good fit?

Affordable SEO is not a good fit for everyone. There are certain companies that definitely shouldn’t pay for affordable SEO. If you are a national or international company, or an online store looking to attract buyers from across the country, you’ll need to pay more to see real results.

If you are a small local or regional business, however, affordable SEO is normally a sound choice. That’s because it’s much easier to rank for local terms than it is national ones so SEO providers can do high-quality work for less.

What your affordable SEO must include

Some cheap SEO providers will try and fob you off with a cheap service that doesn’t have everything you need. Be careful to make sure you are paying a fair price and getting great value. Here’s everything your affordable SEO package should include:

• Technical SEO – your website needs to work properly in order to rank. This makes sure that the structure is sound.
• On-page SEO – Every SEO campaign should start with a thorough on-page SEO assessment and optimization if necessary. It doesn’t have to be ongoing but it has to be included
• Content creation and optimization – As part of your on-page SEO review, it’s likely that your content will need to be optimized. New content should also be created on a monthly basis to ensure you rank for as many keywords as possible.
• Local SEO – Because you are a local business, local SEO is essential. Some providers will charge more for local SEO and label it a different service. But if you’re paying for SEO it should definitely be included.
• Link building – Every SEO package should include link building as it is the most important part of SEO. Yet many affordable packages will leave it out or create spammy links. Make sure that your package includes link building and that the links they build are high quality.

If you’re looking for an affordable SEO provider, give us a try. Get a free consultation today.

Any business owner who has done even a preliminary bit of research on SEO will have come across the term keyword research. If you’ve read a little more, you’ll understand how important it is to do correctly if you want to rank well in Google, Bing, and company.

If you’ve read and learned about keyword research then you will have probably come across two terms: keywords and keyphrases. At this point, you might have a couple of questions. What is the difference between the two? Should keywords only be one word? Which should you focus on? What’s the best way to guarantee traffic from Google?

In this post, we’ll look at the difference between keywords and keyphrases, and how you can use both to make sure your keyword research is good enough to rank with.

What is a keyword?

Let’s start with keywords. A keyword is the one word that best describes what your web page or blog post is about. This is the core search therm that you would ideally want to rank for. In truth, it will probably be too competitive to get on the first page for, but that doesn’t matter at this stage.

Let’s look at an example. If you had an auto store, the keyword for your tires page would simply be “tires”.

What is a keyphrase?

A keyphrase is a bit more detailed than a keyword and contains several words, rather than a single word. This will be the phrase that you would want your page to rank for in an ideal world. So when people search for this phrase, your page should appear in Google.

If we use the same example as above, the keyphrase for your tires page might be “tires for sale in Scottsdale”. As you can see, this phrase is longer and there is a much higher chance that your website will be able to rank for it.

So what’s the difference then?

The difference is really as simple as it seems. Keywords are single words, keyphrases contain multiple words. Keyphrases will also be much easier to rank for than keywords as they tend to be more specific.

How do keyphrases differ to long tail keywords?

If you’ve really done your research on keyword research, you’ll have probably come across another term: long tail keywords. By now, you’re probably wondering what the difference is between long tail keywords and keyphrases.

Let us explain. The answer lies in their specificity. Long tail keywords will almost always contain more than one word, but they may not. What they will always be is very specific. So “Michelin tires for sale in Scottsdale” is a long tail keyword, for example.

It is also a keyphrase as it has more than one word. But keyphrases don’t have to be so specific. Motorbike tires is a keyphrase but because it is still a very broad term, it does not count as a long tail keyword.

Get help with your keywords

If you’re still confused about keywords, we can help. Get in touch today for a free consultation and quote on leveraging our SEO service.