How SEO Tools Can Assist You in Running Your Own Copy

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Humans are humans, and we all make mistakes. We like to do things by ourselves, but by doing it yourself, you will just tire yourself to death. All your efforts will not be enough, and your business won’t grow because you have no time to make crucial decisions.

Man Using Smartphone While Sitting at the Table

If you hate what is happening to you and your business, then, ask the help of SEO tools. You might ask, how can they help? Well, they can do what a whole team of marketing can do, that is from analysis to recording.

  • Tools can help you increase what you offer.
  • Give you more time for other things.
  • Discover more chances and approaches.
  • Hence, more money.

Related: 5 Helpful SEO Plugins & Extensions

  1. EXPAND, INCREASE CURRENT OFFERINGS, DO UPSELL, AND FINALLY DO MORE! If you own the business or in-charge of a small firm, you can only work on a few clients. Your time is constrained. But, with the correct tools you can make your life simple and mechanize your SEO procedure. Then, you are able to categorize the gigantic tasks to tiny ones which is now easy to work on. You can hire a strategist to do the 1st and 2nd task but the last one, hire a copywriter. This strategy will give you more time to take in more clients and to do upselling services to the clients you already have. You could also create new exciting offers to put in your portfolio. Indeed utilizing SEO tools will give you everything you need and no need for manual labor.
  2. TOOLS RESCUES YOU FROM THE DAY TO DAY TEDIOUS PHYSICAL WORK. There are many physical work in SEO like inspecting SERPS. It could be too boring. So, stop! A single site audit can give you an on-point data like broken links.
  3. GIVE MORE TIME TO ANALYZE AND PROCESS OPTIMIZATION. For sure, your day will be filled up on mundane tasks of the business and you would not have the time for optimization. Furthermore, various tools can show you how productive you are. A site audit tool can tell you how you fixed mistakes on your site. Likewise, tools on tracking will show you how quickly you rose to fame.
  4. AFFORDS YOU TO LOOK FOR LATEST APPROACH AND UNEXPLOITED OPPORTUNITIES. When you are doing your business for a long period of time, it is hard to have a new perspective. Competitor research will help you to come up with a more current schemes for your business. There are various competitor analysis tools that will allow you to see your competitors’ details.
  5. GIVE YOUR CLIENTS A GREAT LOOKING REPORTS. Part of our service to our clients is doing the report. This will show them how hard you are working for them. And this report is very tedious that it could take a lot of your time. You can use tools even in reporting for you. There are many out there like Google Data Studio, SEMrush etc. They can also email your report.

Realted: SEO Keyword Tools That Are Free to Use

5 Things You Should Know Before Hiring An SEO Expert

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There are many awful SEO companies who gives false promises, use badly made procedures that can cause your brand or service a lot of damages. Do not believe in false promises that are unjustifiable as Google changed its procedure.

A good SEO can spell the difference in terms of returns. Indeed, it is feasible to do good SEO and have awesome search engine results, more traffic, no deception or tricks and making your site so human not some robot who created its content.

Two Persons Hand Shake

It is always good practice to offer your brand or service by creating trust with your clients and would be clients. Here are five things that could help you before you seek an SEO expert:

  • SEO ASSURANCE IS UNWORKABLE.

    • Some SEO company may tell you that you can be in Google’s top ten search results, don’t believe it. SEO takes time to reach the top. Word of advice, don’t hire that firm!

Related: 7 Unnecessary Spending of Money on SEO

  • SEO TAKES TIME!

    • True, because it is a continuing undertaking. It is always tweaking your site, adopting your SEO approach, and finding-out Google’s notion in your results. You have to keep up because Google algorithm is regularly attaining and adjusting and you must be on your feet in keeping up.

Related: Tips in Introducing SEO to New Customers

  • YOU SHOULD NOT BE ANXIOUS ABOUT KEYWORD DENSITY.

    • Google is incline to award websites that are excellent. Putting stuff in your website that uses a lot of business jargons is not going to make Google send you customers. Focus on creating content that is of high caliber.
    • Bring in keywords and zero in the keywords that are vital to your firm and do not think of the keyword densities. Users are human, so write for humans and not robots.

  • IT’S NOT THE QUANTITY, BUT THE QUALITY LINKS.

    • A long time ago, it is all about how many links are back to your site. Some even had to pay some questionable link farms or some other bad options just to have as much link possible.
    • The reality is that inferior quality links will lead you out of the SEO game. Those days are gone now. It isn’t about the quantity of links you have, it is good content where people could read, learn, and share with others.
    • A smart approach is to work and get links from acclaimed sites just like Search Engine Journal. Being with the right company and not the inferior quality sites linking to your site. Surely, your Google results will go downward and you wouldn’t want that, right?

Related: Obsolete SEO Strategies that You Should NOT Do

  • MAKE USE OF GOOGLE ADS FOR IMMEDIATE RESULTS.

    • If you want instant results, purchase Google Ads for your vital search terms. This will surely bring you to the top of the listings.
    • Find out and use the tool Google Ads Keyword Planner to help you begin your quest. And keep on going, doing new things, learning and see what results you get. You might surprise yourself.
    • Here you learned that SEO is a never-ending process. Give it time and do it daily and check.  Do the following:
      • Producing fresh content.
      • Improving your site.
      • Post links to your site and use social media.
      • There could be more that you can do.

5 Helpful SEO Plugins & Extensions

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A lot of people utilize browsers to enter the websites, but most practicing SEO professionals do more the usual browsing. Let’s discuss the different SEO plugins, and find out how use to your advantage. Don’t think of how much it will cost you, it is free!

laptop mac computer browser research study business office work desk coffee break notebook pen writing hand

  • Ghost Browser

    • It  a plugin for Google Chrome, and it has “sessions” within every window or tab. Each tab is assigned a distinct color to avoid confusion. Every color stands for a unique session.You can use numerous tabs every session. Also, you can use each session to log-in to your various social accounts.
    • The free versions of Ghost Browser allows you 3 sessions at a time. A pro version on the other hand, can be worth the money. Whatever you choose, will still benefit you.

  • Chrome Developer Tools

    • There is almost no way to discuss the features, functions, and uses of this tool given the space here.
    • This tool is included into Google Chrome’s functionality, and you can access through the Chrome Menu> More tools> Developer tools. The simplest function of this tool is to look for code, to detect the size of elements, and to rectify them. You can read more about on the Chrome DevTools page.

  • SEO Quake

    • This is considered a classic when it comes to plugins and extension. This is because it does give an immediate entry to a collection of data that you want. And in just a single click, SEO Quake can get the metrics, list in cache dates, indexing information, backlinks data and a lot more.
    • Now, with a few extra clicks, you could easily access the keyword density details, backlinks stats, and humongous information regarding heading tags, metas, and others.
    • This tool is not a substitute for site audit tools. It just does a great job in immediate snapshot of a page’s data. It is compatible with SEMrush so you can integrate this free extension to your existing paid apps.

  • User-Agent Switcher

    • It is the best thing that ever happened to those who are just started to create new sites particularly when it is built utilizing anticipated technologies. Its name is true to itself, a simple to set up plugin that moves the user agent info that permits you to see a site as a distinctive browser or bot.
    • User-Agent Switcher can be valuable in terms of knowing how a site will load with dissimilar browsers or operating systems.

  • Ghost Proxy Control

    • It is an extension which has been pre-loaded with Ghost Browser. One of the perks of the duo is the fact that you can definitely load dissimilar proxies in the different session using a tab for every location. This is great for monitoring the SERP results from different areas and viewing them all at the same time, plus it is shown side by side. This is a great extension for local SEO.
    • The Ghost Proxy Protocol extension is free, but proxies as a general rule are paid. Well, you can use the free proxies, but if you want to spend a bit, then, 10 dedicated proxies may cost you $20 monthly.

In conclusion, there are many browser extensions and plugins that were not included here like Show Title Tag and Tag Assistant. So far, these 5 plugins will give you a head start! If you need help with keyword tools, I have a list here.

How to Achieve Success in Guest Blogging? (Part 1)

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Guest blogging has become an important element in order to widen your reach. Collaboration with other web admins is one common practice to increase web traffic.

MacBook Pro near white open book

Aside from a strong flow of inward traffic, other benefits of guest blogging include: getting backlinks, acquiring potential customers, nurturing positive relationships, advertising your products, and of course, creating brand awareness. In this blog, I am going to tackle some crucial factors that lead to a successful guest blogging venture.

  • Socialize and build new relationships.
  • Interact within your circle, and start to build relationship. You don’t become a guest blogger in a snap. Things, like relationships and connection, need time to develop. You don’t coerce people into welcoming you into their website. It has to come naturally, and the best relationships are forced.
  • The more people know you, the more chances websites request you to be a guest blogger. A website may need refreshing ideas, and that’s you come in handy. You show a new perspective. Offer support by writing about something different.
  • No one will get you as a guest blogger if you are practically a stranger to everyone.

    • So, here are tips to make yourself visible:

    • Leave a relevant comment. Read other people’s post and comment about it. Don’t just comment to advertise your website. That’s not a good idea!
    • Write about brands you look up to. Brands will love it when you notice their products. They will be glad knowing that you mentioned their brand on your blog.
    • Don’t forget to share. Every social media site has emphasized the value of sharing. It is now so easy to spread the word. So, give other blogs a little boost, and for sure, they will return the favor.
    • Interact with them on social media. You are done sharing, but don’t go yet. Interacting with them is equally important. Brands and professionals are social media. So, comment on their post and have a quick chat.
    • The good deeds you do will always come back to you so just keep on supporting sites you love and before you know it, they will be interested on what you have to offer. Just remember the tips I just shared.
  • Choose your potential websites wisely.
  • Not everyone is open to the idea of guest blogging. It may be a prominent strategy, but some businesses choose to skip it. So, there’s no need to insist and shove it on their face. Instead, you do your research and choose the websites that are open to doing collaboration with you.
  • Identify what blogs align with your vision. It feels great to write for a website that shares the same principles and values.
  • You could also reach out to the websites that have same audience as you. If you share the same target market, then, their readers might be interested on what you will share.
  • Lastly, look for websites that are interested on what you will be blogging about. For example, you are a fan of this fashion blog, and you would to do a guest post by sharing your “5 Fashion Must-Haves when Traveling,” or if you are an avid reader, you can blog about “Top 3 Books About Fashion Design.”

SEO Tactics That Assure You of a Great Outcome (Part 2)

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Man Wearing Blue Suit Jacket Beside Woman With Gray Suit Jacket

If you did the removing part well, a lot of your content has survived it and these are the ones you should develop. Read part 1 to know more about what I am talking about. Anyways, let’s continue to the next tip, which is enhancing valuable content.

  • Adding more relevant content.
    • To improve what you already have, these are some important suggestions:
      • Work on the revision of your content to boost its comprehensibility, build up engagement, and make it more complete.
      • Increasing pertinent and functional media, video, PDFs, and images.
      • Add research, statistics, case studies, and original data.
    • The goal is to focus on the improved content. This means you will not aim for those topics that did not rank and those topics that ranked high. In line with this check-out the following:
      • WORD COUNT
        • Size matters. It can guide you to know how exhaustive various URLs are in contrast to each other.
      • PROFOUNDNESS
        • Being in the top ranking meant thorough content compared to those they beat in the ranking. Longer content can be a forceful element. Ask yourself, can your content answer the question and other questions associated with the same inquiry?
          • You have to know the following:
            • Interconnected description
            • Common inquiries
            • Outline of pertinent decrees and procedures
      • READABILITY
        • For sure you want to know if your content is good, right? Be objective, use tools.
          • Yoast can do the job plus editing your content in WordPress at the same time.
          • Your first concern should be having a content that is easy to understand compared to the content of the one on top of the ranking. Don’t just write, sweep them off the floor! It is a game changer.
      • MEDIA
        • Does your content have video and audio files or both? These will not just make your content more interesting but search engine will find it easier to know your content. Also, video and images makes even the most complex topic a lot easier to understand. On the other hand,  video will keep your visitors glued in your site. Put a watermark on your images to prevent them from being taken by your rival site.

  • Enhance your page load speed.

    • The longer your load time is, the lesser sales you are going to have. The worst thing here is that, you will not rank. This means, you have to do what it takes.
      • GET RID OF THE WEB HOSTING
        • The inexpensive web hosts tends to put thousands of hundreds or even thousands of websites in one server. Usually, servers have insufficient horsepower so this slows down the page speed.
      • LESSEN THE HTTP CALLS
        • Each part of your website needs a separate HTTP request. This means, a faster website. But the question is, how do you do it? Simple, remove the plugins that you do not need.
      • OPTIMIZE MEDIA FILES
        • Usually, the videos and images used in sites are bigger than they should be. To optimize, make certain that you have the right format for your media files. And then, check if your media files have the right size.
        • For instance, if the image required is only small, then, don’t resize it to more than 600px wide. Lastly, compress your media file by using WordPress plugins. After doing these steps, your page speed should be faster.

SEO Tactics That Assure You of a Great Outcome (Part 1)

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person holding gold trophySEO takes a lot of work; it is no wonder people loves to take the easy shortcuts. To be honest, it is such a comfort to know that there are still some things you can do that is not so difficult. Link building is an example of this, and the result is substantial. There are more methods you can use to have that are kind of efficient in terms of content development and link building. Here they are:

  • Cut off outworn and poor content.

You probably created a lot of content that you think will work. But the truth is, a few of them may be trash. The solution to that dilemma is to prune the content. The sad thing is, there are still people who thinks that it is okay not to prune the content even if they know that Google has fortified this kind of attitude again and again. The result of which is of course no effect on their traffic and ranking.

Related: 4 Quick Tips to Improve Content

  • Distinguishing the content to be cut off.

To make things easier for you, use a tool called Screaming Frog. It will crawl your site and produce a URL list. This way, you get everything. Now that you have the details with you, you can now review the list. That is the only way to know which one is of high caliber content and those that are simply trash. The next thing to do is to physically visit each page to study the content.

Concentrate on this list and remember that Google Search Console will help you export your .CSV file of the URLs that Google has cataloged for your site. This will help you classify by traffic. So, at this point analyze the URLs without traffic and work yourself up.

The pages that you have deleted should be diverted to another high caliber page. Remember, do not redirect them back to your main page. If not, put them in an acknowledged pertinent page or let 404 error page take care of them.

Related: How to Design Your Website’s 404 Page?

  • Apply schema markup.

There is no confirmation that schema markup can affect ranking, but it is still crucial to SEO. Why? Well, it could escalate the presence of your website in the search results by bigger click-through rates. The use of schema or structured data assists the search engines to bring in more factual conclusions for users. Putting it to use is actually very simple. Right now, Google is utilizing speakable markup which will surely gain prominence in the years to come.

Related: Important Things to Check Before Updating a Website

  • Upgrade your internal links.

Despite the fact that this is such a strong scheme, it is vital that you regularly check it out. A common problem with internal links is that the content is often moved or deleted in the websites where it is often published. To avoid this, use Screaming Frog or SEMrush to identify if there are any redirect chains. You can likewise manage your internal links using WordPress websites. There are other plugins, too. This way, you can easily develop, delete links in your site, and edit.

Knowing the Copyright Act

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At this day and age, you might think using other people’s photos is totally fine. If you aren’t cautious, you could end up violating the Copyright Act.

Brown Wooden Gavel

Defining the Copyright Act.

If you look into the Copyright Act, it is enacted to protect photographic works. The copyright.gov specifies that whether a photo is captured by a camera, a digital file, or a film, these photos are still covered by the said act. It also includes particular images such as black and white photos, color photos, and etc.

What does this imply?

  • When you search online for photos, the search engines, like Google, are just suggesting relevant images basing from your query.  This does NOT automatically mean that you have the right to use the photo according to your own accord. Without permission from the owner, you CANNOT use the photo especially if it is mentioned that is not for commercial purposes.
  •  It could cost you money. Sadly, many people think that an image on Google is public property. You cannot use it or put it on your own site. The United States Copyright Office have the Copyright Act and the Digital Millennium Copyright Act to protect online works.

Related: 8 Tips in Protecting Your Original Content

Enter DCMA.

  • Aside from the Copyright Act, there is also what you call the Digital Millennium Copyright Act. The DMCA, started in 1998, and it clearly states that the Internet Service Provider (ISP) is not accountable for copyright infringement.
  • It is the user that is responsible for the unauthorized use of digital media files. The ISP has the power to remove materials from a user’s website if they verify a breach of the Copyright Act. The DMCA also mentions paying fees when you infringe someone else’s work.
  • The section 1202 of the Digital Millennium Copyright Act states could ask a $2,500 to $25,000 fee if proven that you violated it. Furthermore, under section 1204, penalties could go up to $500,000 fee for a first offense. The fee may vary depending if there are subsequent breaches.  More info about DMCA are posted here: https://www.copyright.gov/legislation/dmca.pdf

Related: What to Do When Someone Steals Your Website?

When you use photos on Google.

  • You can’t just get photos on Google and use it the way you want it. The photo you just copied could be someone else’s property. It is best to always ask the owner first. Inform the person that you wish to use a photo because permission is not always implicit. Plus, you need to know the proper attribution of citing the owner when you are given the permission.
  • Remember that the photo you got from Google is still protected by the law. Like in any other situation, you can get into some serious trouble if you are using something that is NOT LAWFULLY YOURS. It could harm your personal website or blog, and it could also mean paying a huge fine.

Related: Where to Sell Your Photos Online?

  • Other people choose to sell their photos online. That’s why you are not permitted to use it because these people have chosen to upload their photos in exchange of a fee.
  • However, for people on a budget, you don’t have to rely on these paid photos. There are websites that provide free stock photos. You can even the free photos for both commercial and personal use.

Related: Where to Find FREE Stock Photos for Your Website?

SEO During the Holiday Season (Part 2)

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In the U.S., the Christmas shopping starts early. Basing from the data from Statista, people start to shop on Black Friday until the next succeeding months. Over $123 billion are spent on retail goods. That’s just for 2018 alone!

assorted-color gift box under Christmas tree

After taking that into serious consideration, are you certain that your website is bringing in web traffic and sales? Previously, I discussed the importance of planning. For this post, I will elaborate on the promotional aspect and technical side of things.

Stage 2: The Press and Publicity

  • After you are done planning, your social media team should be ready. Publishing new content is not enough. There should be a group of people equipped to promote whatever you wrote.
  • The assigned team should be able to boost your content, and it should be seen by your target audience. Try to explore the sponsored posts feature on Facebook, Twitter, and Instagram to reach more people.
    • Add links to your every post. Whether you will post on social media or email your followers, always include a relevant link to your latest products, upcoming flash sale, and other related events.
    • Never forget to rehash the old content. Did you post a buying guide last year? It’s time to update the list and add newer suggestions. Add new products to introduce them to your interested customers.
    • Email your subscribers. For sure, you have a list of customers who bought your products last year. Use this information to reach out to them and inform them about your holiday schedule. Keep them in the loop about your newest deals and products.

Stage 3: The Technical Aspect

  • This is the part where it gets tricky. Websites often fail to revamp for the Christmas season. To be specific, I’m pertaining to the common problem that most websites are not 100% prepared for the increase of web traffic during holidays.
  • Be sure that the proper server is ready to accommodate the sudden increase in traffic. Even known websites have this issue because they failed to anticipate the heavy flow of traffic throughout the Thanksgiving and Black Friday season.
  • It would be very sad to lose all the thousands of web visitors just because there’s no fast server to take in all the eager customers.

  • Load Time

    • Whatever you want to highlight on your website during the holidays, make sure that the landing page loads quickly. It is important to ensure that your web pages would only take a second load. Try to aim to make the loading time less than 2 seconds.
    • Delayed page load time would mean mediocre user experience. It would totally affect your website’s sales during important holidays.

  • Deleted Pages

    • A website is a series of interconnected web pages. So, once you delete one, it would affect the entire website. Make sure when you delete pages, the interconnection is not affected. Provide the necessary prompts to guide the customers into the right direction.
    • As much as possible, avoid deleting pages and changing URLs. Keep the URLs of the important web pages. If you have to, please create the needed 301 redirects.

Related: Everything You Need to Know About 301 Redirect.

4 Quick Tips to Improve Content (Part 3)

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If you have successfully applied the tips mentioned in part 1 and part 2, I still have more tips to share about quickly enhancing the content that you currently have. Here’s the last part of this 3-part series regarding easy ways to improve content.

person using laptop computer

  1. Utilize other channels too.
  • Just because everyone you know is on Facebook, it does not mean that you should stick to that platform forever. Yes, you could reach millions of people on Facebook, but there are also other channels that will help you boost your content.
  • With the many social media apps available today, it’s not wise to rely on a single channel. Aside from Facebook, there’s Twitter, Tumblr, Instagram, Pinterest, Snapchat, Weibo, Reddit, and many others. For video streaming apps, there’s Twitch, LiveMe, Periscope, Youtube, and YouNow among many others.
  • Take time to explore the other channels as well because you could reach thousands – even millions – of people than solely choosing one platform.
  1. Use what you have learned.
  • Now that you have accounts on various channels, it’s time to use everything you have learned so far. For example, the headline of your most read blog post could also be used as a headline for a sponsored post on Facebook.
  • The same is true for a trending video on Facebook. You could rewrite that video as a blog post. Do not limit your content on a single platform. Always go back to tip #1 and test how you can successfully aid your posts across different channels. Social media, indeed, helps in advertising your products.
  1. Search what’s trending!
  • Sometimes, you are overwhelmed with the overflowing options available. You can’t seem to figure out where to start gathering information. Where can you look for concepts for your next blog post?
  • After writing a bunch of similar content, you try to search for inspiration on the different boards on Pinterest. You can also search the trending topics on Google Trends. Popular sites like Buzzfeed, Upworthy, Wired, Mashable, and Lifewire are some of the websites that offer you a great start in looking for new ideas.
  • Looking through these websites, you will know what people are talking about and what they are sharing all over the internet.
  1. Reuse the best.
  • After you have analyzed your blog posts, look at your most read article and make more of it!
  • You can talk about a similar topic or try to look for a subtopic related to it. That way, you can connect these related blog posts.
  • Perhaps, you can create a video version of your most popular post. Look for ways to reintroduce the topic, and write it from a different perspective.
  • Strive to make it relevant by recreating the same topic. Topic ideas need not to be new. By simply giving it a new twist, an old topic can still be interesting for many people.

BONUS: 5. Instantly grab the attention of your audience.

  • Since this is the finale, I thought of adding a free tip. According to the FacebookBusiness website, on average, mobile users only take 1.7 seconds to scan a piece of content while desktop users take around 2.5 seconds.
  • Add visual cues in order to grab the attention of your audience. You only have a limited time to sway mobile users so make sure that your videos and images are engaging enough.

4 Quick Tips to Improve Content (Part 2)

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The best way to improve content is knowing what your audience actually wants. The more you know about the things they like, the more you can produce content that appeals to an audience. Know how your content or how your products make a difference. Ask them what they love seeing, and what they wish to see in the near future. So, these are quick tips in order to improve the blogs you post.

turned on Acer laptop on table near cup

  1. Sprinkle some fun.

  • If you read part 1, I mentioned there that digital media does not necessarily follow the usual suit. So, try to relax because your blog posts do not need to sound formal every time you talk about a topic.
  • When the subject is light, loosen up and add amusing details like emojis for example. Emojis does not mean that your content is totally low-grade. To be honest, emojis aren’t necessarily bad for your content. There’s even a study that proved emojis help in getting emails opened. People open emails more when they see an emoji on the subject line.
  • This totally disproves that adding a funny GIF or inserting a sticker message makes content quality poor and third-rate. In fact, it’s showing the exact opposite. I think people are craving for more light, delightful, and humorous content.

  1. The lesser, the better.

  • Just because your post is longer, it does not mean that it’s automatically better. Various platforms make things shorter. Look at Instagram for example. The videos on Instagram are only limited to a few seconds. The maximum video duration would be around a minute. So, make use of the limited time given.

Related: Blog Writing Tips

  • Don’t think that you have an hour to explain your point. Be short and concise on whatever it is you are trying to point out. You don’t need to back up your statement with a lengthy paragraph. Time is an important aspect among readers. You should be able to inform people within a short period of time.

  1. Choosing the basic option.

  • Most of the time, we think that tweaking formatting options are one sure way to enhance content. Well, sometimes, choosing the simplest option is the best decision.
  • Altering little details like the typography, the text size, and the spacing between texts could have a huge impact. The blog post could end up straining the eyes of your readers.

Related: How Important Is Typography in Web Design?

  • Take notice of these little yet important aspects of a blog post. Don’t drastically implement a change of formatting style. Don’t pressure yourself to tweak the settings to enhance the look. Opting for the basic options is the best choice you could ever make.

  1. Combine topics.

  • Sometimes content fails to connect with your audience because you are trying to link 2 totally unrelated topics. What is the relevance of baking to singing, or windows to books?
  • If you want your posts to be engaging, you should be able to establish a connection between the topics you will write about. Find ways of correlating differing topics even to the seemingly unimportant details. Make it intriguing for your audience, and add something funny or comical if you have to.