Tag Archive for: SEO tips

Ways to do Your SEO Research and Study Your Audience

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SEO are not just numbers, it is comprehending our audience and taking it into consideration in creating an SEO campaign. This accelerates the traffic and has chances of converting more people.

person doing research on a laptop computer

There are ways to research and study our SEO audience and there are tools that can help you accomplish your goal for each step. Here are the list:

COLLECT DEMOGRAPHICS DATA BY USING KEYWORDS

It is the heart of SEO. Your product should use keywords that has something to do with the brand or service. Soon as your list is completed, choose 5 top ones that could very well embody your product. Through this approach, you will know the demographics that are linked to the words or phrases. Demographics.i0 is a tool for this purpose. Google Trends can likewise give you the demographic information that you need complete with location and data on how it managed to trend.

With the information you have – gender, age, and current location should be able to help you in finding the local link possibilities in the places where the questions transpire. This will give you an idea with regards to this group’s interests, hobbies, and other jargons they use.

Related: SEO Keyword Tools That Are Free to Use

KNOW YOUR VISITORS

Knowing who your visitors are, will tell you if they are the right audience for your brand or service. Google Analytics can help get what you need. You just have to enable the Interests and Demographic reports. Once this is done, all the pertinent details such as location, age, and interests will be given to you. This awareness will assist you in the content and target areas. If the insight does not match with your market, review your keywords and your content and see where the fault lies and how to correct it.

STUDY OTHER BRANDS

You can collect all the data to know your target audience by just look at your website and study the different brands. Collect as many data as you can by using tools like Quantcast, Alexa, or YouGov. You might even stumble upon link building ideas that comes from their interests.

EMAIL YOUR FOLLOWERS A SURVEY FORM

 This is the easiest strategy on the list! This is an honest communication between you and your target audience. What comes to mind here is email, right? Ask simple questions like interests, needs, and insights to get good returned surveys. This is such a big help to distinguish content options like videos, images, and many more.

Related: 5 Ways to Get Your Emails Opened

DETERMINE THE INQUIRIES

Google has intensified in presenting answers in SERPs that determines the usual user questions. And that has become more vital. For sure, you would also want to know the various questions of your would-be audience so you can prepare for the right timing to connect with them.

You can use different tools to help you like BuzzSumo, AnswerThePublic, and SEMrush. Check them out and see what it can do for you.

DO SECONDARY DATA RESEARCH

 The minute you know the details of your target audience, do additional research. Your goal should be to find key features of your audience. When you do, go to Google Scholar and get information on your demographics, may it be Gen Y, Gen Z, Baby Boomer, or Millennial. This will make everything clearer as to who you are targeting through your SEO efforts.

Tips in Enhancing Your SEO Strategy

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In order to upgrade your SEO strategy, you need to first identify the areas of improvement. For me, these are things you need to develop:

  1. Content
  2. Link Building
  3. Click-Through Rate
  4. Engagements

Two Men Fist Bumps

  • Try to Produce Exceptional Content

    • Back then, 500-word posts are long enough for your content. Now, the articles are longer; some are even extended up to 2,000 words. Dig deeper and expand ideas further. Don’t just discuss the surface. Explain each topic and subtopic in detail.
    • This way, you will appear more knowledgeable to your readers. You are regarded with authority. Furthermore, you need to remember that Google doesn’t care about your intent but your users’ intent.
    • If you produce more content that provides users the solution they need, then, search engines will love you and rank your website higher.
    • Research more on how to create longer contents with word count of more than 500 words. Longer content will allow you to use a variety of relevant keywords. This will help you in improving your website ranking.
    • How to make content longer? You can add the following to enhance and diversify your content:
      • Quick poll to know your users’ preference.
      • Interactive quizzes for fun.
      • Integrating both texts and images into one infographic.
      • Survey questions on how to improve your website.
      • Videos tutorials or how to guides.
    • These elements offer a breath of fresh air, break monotony, lessen bounce rate, and help users stay longer on your website. Ultimately, it boosts your site rankings.

Related: Writing Compelling Product Descriptions

  • Increase Link Building Efforts

    • When you provide quality content, people will easily quote your content or share your link. It will spread across the internet in no time.
    • Different website should share your link or include your link in their site. Also, you have to practice internal linking. Share links in various parts of website and not just your main page.
    • As much as possible, you would want other websites to link you using your brand name or your preferred keywords. So, you need to look at your opponents’ links. Do a lot websites share their link? Do other people quote their content? Make sure you cater to websites that your opponents have penetrated.
    • Always go back to rule #1. Produce superior content so other people will be linking your website to their own site. Motivate people to share your link and its contents. You can only do that if your content interests your readers.

 

  • Enhance Page Titles to Increase Click-Through Rate

    • Your titles are what your readers see first when viewing the search engine results. Formulate attention-grabbing headlines.
    • First impression matters. It is what encourages users to click. Give your titles some thought and don’t make hasty decisions. When adding titles, be specific, be unique, and not some generic-sounding blog post.
    • Use power words to compel users to read your articles. Your titles should be able to subtly tell your readers, “Hey, click me!”

Related: 5 Ways to Get Your Emails Opened

  • Give Importance to User Engagements

    • Encourage people to leave a comment, interact with users, and learn more about your products.
    • Add relevant call-to-action buttons all throughout your website to guide users about the ins and out of your website.
    • For them to comment more, of course, you need to do your share. Interact with readers and reply to their comments. You can’t expect them to do all the talking. Do your part and reach out as well!

What Your SEO Strategy Needs (Part 2)

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In the previous post, I talked about the importance of mind mapping tools and project management tools. Today, I continue the 2nd part of the series and discuss further what your SEO strategy needs. Keep in mind that NOT all SEO strategies are the same, but there are the basic essentials.

  1. Knowing Your Audience

  • If you are done studying the company, then, the next part is knowing its audience. You have to know what the users want, what the users are searching, and what motivates the users to buy.
    • Here are some guidelines that you can delve into:
      • Ask your audience through surveys and polls.
      • Find out where they hangout so you can easily interact with them.
    • Do they like email marketing? Would subscribe to your email list?
      • An email list is highly recommended in order to grow your audience. However, some people are sensitive towards it. So, make sure you don’t overwhelm them with multiple emails throughout the week.
      • Develop an email marketing that caters to their wants. If they prefer a weekly email digest, then, don’t pester them with daily updates.
    • What do they know?
      • If your audiences are not tech savvy, it’s useless to discuss highly technical subject matters. They will not understand the jargons used, and it will be too much for them to grasp. However, if they are industry professionals, go ahead and talk about the ins and out of SEO.
    • Are you targeting consumers or businesses?
      • Who are your potential clients? Are you selling directly to consumers or are you selling to other businesses? Know the differences between business to consumer (B2C) and business to business (B2B.) Formulate a strategy that fits your chosen audience.

Related: 6 B2B Guidelines to Help Boost Your Website

Photo of Person Holding Black Pen

  1. Distinct Goals

  • It’s not enough for you to have a goal. You need to be more specific than that. Each goal should have a time limit.
  • Know how one goal fits the bigger picture. Be particular in choosing the metric tools and performance indicators you are going to choose.
  • Why are the littlest details such as metrics important? Because you would not want your expenses be larger than your income. The bottom line is that everyone should unanimously agree on what metrics to use. One slight change can cost you a decrease of web traffic, site ranking, and so on.
  • I just want to point out the importance of goals that focuses on the completion of particular tasks like, for example, in terms of inward marketing and SEO.
  • I believe in specifying goals, measuring the progress, and accomplishing them in a specific time period. If needed, adjust them to fit the end goal, which is developing an effective SEO strategy.
  • When you have distinct knowledge of what you want to achieve, you can actually find ways to improve instead of just merely manipulating the stats and search engines.

Yes, this post really starts with #4 because numbers 1 to 3 are right here. Don’t worry; you can easily catch up on part 1 by clicking this link! Every SEO strategy can surely be better by following the 5 tips I’ve given. So, remember them as you develop business strategies.

What Your SEO Strategy Needs (Part 1)

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We take time in developing SEO strategies that would help the world of ecommerce in general. It’s nice to know that we think about the benefits it does to each and every one of us. However, we forget our own unique SEO game plan. To help you simplify things, here are 3 things what every SEO strategy needs.

  1. A Mind Mapping Tool
  • A mind map is going to help you from start to finish. You start with a broad idea then, you narrow the possible solutions gradually. It does not only help you think about the present, but also the future.
  • Mind Meister is one popular mind mapping tool. With this, you are able to easily visualize new concepts and combine them together with existing ideas. You will be able to see if they fit perfect or not!
  • You can now focus more on developing strategies instead of worrying if they will work. Taking down notes are simplified. Mind Meister helps you to formulate ideas in a very unconventional way. Because it is visual, you can see everything right away. No need to imagine the “what if” scenarios.

3 people discussing their project

  1. A Project Management Tool
  • So, now that your concept is more concrete, you need tools to document.
  • There will tons of tasks to do, goals to achieve, and things to make sure. You need to carefully plan monitor all that you do.
  • As time passes, I’m pretty sure it’s hard to keep track on the unfinished tasks. You need to constantly coordinate with the various teams to know the updates of the project.
  • One should be able to easily revise or edit certain errors. Tools such as Google Sheets, Trello, Workzone, Basecamp, Jira, Wrike will help you keep up with the changes of the project. (Trello is my personal fave by the way!)
    • You need to work as a team and every team member should have a clear knowledge on:
      • who needs to finish a particular task.
      • what tasks should be done first.
      • who is responsible for posting updates.
      • what tasks are not yet done, ongoing, completed, and so on.
  1. Knowledge of the Company
  • Of course, you would not know how to apply your SEO knowledge if you don’t know your company. Even if you are merely a temp, you still need to understand how your company works in order to create the best suited SEO strategy for it. As you create a unique strategy, take note of these factors:
    • The product’s USP.
      • Know the unique selling point. Whether you are selling a single product or a million products, you need to know what sets you apart, and what makes you stand out over your competitors.
      • Moreover, you will know how to connect with your audience, and how promote these products to different people.
    • The company’s beliefs.
      • Whatever strategy you will formulate, it needs to coincide with the company’s vision. Of course, it needs to be favorable to the company, and it should NOT divert from the company’s beliefs.
      • In order to personalize the SEO strategy, you need to know the company’s goals: what they want what to achieve, what they want to develop, and what they want to happen in the future.

SEO Elements to Closely Track this 2019

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Last year, 2018 was the year of new changes. Google used Artificial Intelligence for almost 30% of the search made in their website. Additionally, links are not the top most ranking factor anymore. With these changes, I think it’s safe to say that these 4 SEO elements will be critical this 2019.

  1. Knowing Structured Data

  • I know structured data can be uncharted territory for some. To be honest, it just seems difficult at first, but you can copy and paste guides found on the net. You can make your own structured data code by following samples online.
  • Preventing Structured Data Errors
    • Did you know many websites are penalized for inaccurate structured data? Well, it’s possible that it is only an honest mistake, but that does not mean you keep doing it. So, here are a few common structured data mishaps to dodge:
      • Number 1 is, of course, utilizing the wrong structured data.
      • Second, when the published content is not the same as the structured data.
      • Next is when it defies Google’s guidelines.

Woman Listening to a Podcast

  1. Adding Podcast as a Way to Reach Your Audience

  • One popular type of content today is what you call podcast. What are podcasts? Know about it here.
    • If your circle is a fan of podcasts, then, add it on your list of content. Create podcasts that interests your customers.
    • You can invite people to join your podcast, discuss with experts, and promote products that help you fund your episodes. Since it is accessed digitally, people can easily download your audio file and listen to it on their convenient time.
    • Plus, podcasts are generally free. So, who wouldn’t want more free stuffs, right? A great way to inform and educate your audience about what you know.

 

  1. Centralized Content

  • When your content is all over the place, it’s still useless. Users won’t see any sense reading it. Thus, it will affect your website rankings.
  • Your content should have specific goals to achieve. Content will only get quoted only if it provides solution. So, be helpful and use plain language when talking to audience. This way, you are simplifying things for them. More and more people will link your website on their own site.
  • No content was ever quoted or shared to hundred of websites because it was able to use lots of keyword. People share a post because it was able to help them understand things.

 

  1. Enhance your Image SEO

  • Images are NOT there for mere beautification purposes. Images as essential as your page title, sub heading, and your URL. All these elements work together to make a web page more enticing to its readers.
    • Also, images help in improving your website rankings. How to do this?
    • It should tell a story.
      • Tell users what to do is not the best option. You have to SHOW them what to do. You can do the showing through images.
      • With illustrations, you can easily explain complicated concepts. Communication is better when you add images. Confusion between you and your users will be avoided if you convey your message using images.
    • It should guide the users.
      • Text instructions are not enough. Sometimes, you can only educate people through visual aids.
      • It is easier to teach when you provide a detailed instruction with screenshots attached. Readers can quickly get what you are trying to emphasize.

SEO Keyword Tools That Are Free to Use (Part 2)

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SEO won’t be complete without keyword research. As a business owner, you need to know what your audiences are searching online. This is the only way to serve them better: manufacturing products that they want.

Macbook Air

As discussed previously, people rely on Google to search for buying guides, for products, or for sales. Google’s Keyword Planner isn’t exactly the best in terms of providing relevant keywords.  There are other alternative you can use that are free.  Shall we start?

 

  1. TagCrowd

  • TagCrowd is created by Daniel Steinbock. It offers a simplistic and straightforward interface once you visit its website.
  • It is best used for visualizing a text cloud, or word cloud, making words very readable and scannable. You can easily compare the myriad of words inputted.
  • Useful in displaying topic summaries, name tags, visual poetry, and analyzing SEO keywords, data mining, and other related areas.
  • One of way of keyword researching is, of course, studying your rival’s published content. SEMrush can get the job done very easily, but it the price is not that affordable. A $100 monthly bill may be too much for some.
  • Good thing, TagCrowd is free to use. So, what’s not to love?
  • You will know what keywords or texts are frequently used without relying on an expensive tool. You just need to paste the text on the box provided, paste the URL, or you can upload the file yourself. Pretty ease!

 

  1. Keywords Everywhere

  • Unlike TagCrowd, Keywords Everywhere is NOT a website. It is a browser add-on.
  • You get the free browser add-on for your Google Chrome browser or Mozilla Firefox browser.
  • Did I mention it’s FREEEE?! Not only that, you also have access to various data from sites likes Google Trends, eBay, Bing, Etsy, YouTube, Google Analytics, Amazon, and many more.
  • Keywords Everywhere will tell you the keyword’s search volume, cost per click information, and other competing keywords across different websites. You can download your collected data in .PDF, .xls, or .csv.
  • Useful for copywriters and bloggers who find keyword search tedious. With Keywords Everywhere, there’s no need to install anything. It can do its magic while you are doing your own research. Indeed, it saves a lot of time!
  • To know more about the team behind Keywords Everywhere, click here.

 

  1. Merchant Words

  • Merchant Words is perfect for merchants. If you If you have a store on Amazon, don’t miss this free keyword tool. Well, you can try it for free!
  • They collect data from searches of actual Amazon customers. Thus, they will quickly know the keyword trends in that given moment.
  • Since their inception in 2012, Merchant Words has nurtured more than 80,000 business owners and has collected over 1 billion product searches on Amazon. That’s a lot of data!
  • Merchant Words uses their own algorithm to detect Amazon’s web traffic, search keywords, and its respective rankings.
  • If need help to improve your Amazon search ranking, they have listings advisors to help you improve your product descriptions, and more. Their service starts at $30 a month for U.S. customers, and $60 a month for the rest of the world.

 

I’m sure that there are other SEO keyword tools to choose from, but the best thing about the 7 tools I mentioned is that: there’s no need to worry about huge price tags! To review part 1, just click right here to redirect.

SEO Keyword Tools That Are Free to Use (Part 1)

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SEO will always be connected with keyword search. As an online seller, you need to know your potential customers are searching. So, you can serve them better and provide products that they actually want.

At first, users may start their search with buying guides. They will research on how to properly select a product that fits their needs. Once they are ready to purchase, they will search for stores or sales. Since they usually search on Google, people would assume that the best keyword tool would also be Google’s Keyword Planner.

Person Holding Compass in Forest

However, Google has its own limitations. Moreover, the keywords given are irrelevant in terms of ranking. There are other alternative you can use though. You know the best part? It’s free. (More tools will discussed here.)

 

  • PinterestKeywordTool
  • No one really bothered creating a LinkedIn keyword tool, but there’s a Pinterest tool if that’s your thing.
  • If you need a research tool for Pinterest, this is it.
  • Don’t let its interface deceive you! The website may look fish, but it is still useful. PinterestKeywordTool can give you a heads up if a keyword is popular and trending. It will also give suggestions for other keywords to use.
  • What it does not tell you is the search volume or the ranking difficulty of a specific keyword. Still, it is an effective tool especially if Pinterest is your preferred social media platform.

 

  • Keyword.Guru
  • Keyword Guru Instant gets data from search engines like Google, Yahoo, Bing, and retail websites like eBay and Amazon.
  • It will also give you keyword ideas for SEO, marketing, and content strategy.
  • One cool aspect about Keyword Guru is that it is a real-time search. So, as you type, you are seeing the most common searches on different websites.
  • There’s also a word cloud given to help you visualize better what keywords are most used.

 

  • Keyword Shitter
  • Keyword Shitter ain’t no shit. It is direct to point.
    • One writer even left Keyword Shitter running for 30 minutes and it was able to give out 20,000 suggestions. It means business! (source: ahrefs.com)
    • To filter the huge pile of search results, you can add positive and negative filters. That way, you can find keywords that suit your search intent.

 

  • Adword & SEO Keyword Permutation Generator
  • If you want to combine multiple keywords, this tool can be very handy.
    • You can combine up to 3 lists of keywords. For example, the first keyword is “best” or “cheapest.” On the second text box, you can “multivitamins” or “vitamins.” Lastly, you can add keywords such as “under $20” or “under $30.” It’s really up to you on what keywords you will use!
    • You can use it for local SEO too. For example, you have an architectural firm so you will type in their “architects in.” On the next text box, you will add different states or cities.
  • It may be basic in its built-in features. However, you can’t deny that it does help you save time.

 

In order for your SEO strategy to succeed, you need to master the art of keyword research. These keyword tools will help you plan an effective SEO strategy without spending a buck. Of course, there are other keyword research tools out there, but with these tools, there’s no need to spend your hard-earned money!

Need more free tools? Check out SEO Keyword Tools That Are Free to Use (Part 2)

SEO Principles That Are Important to Small Business Owners (Part 2)

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As a small business owner, you don’t need to dig deeper about SEO. You just need to understand the basics of how it works because knowing SEO will surely lighten your work load.

Two Smiling Women in Gray and Black Coat

Aside from running a business, you need to be your own marketing team, PR team, sales team, customer service team, and even maintenance team. It can be tiring to juggle everything all at once!

Shall we start discussing 2 main SEO principles? (Part 1 is right here in case you’re wondering!)

  • Links

  • We all know links is one of the important ranking signals aside from high-quality content, website speed, user experience. As an online seller, link building can be a tricky thing to learn. In fact, even those who are SEO experts struggle. Here are a few things you need to note:

  • Why are links significant?

    • Some will argue with the semantics, but at its core, you can think of a link as a vote and some votes are more equal than others.
    • A link passes through a “PageRank.” It serves a voting system for the content being associated to. If the linking page is strong, and the link is visible on many pages, the more it has value.
    • The more the link gets clicked, the more it gets important. It has more significance.

  • What to search for in a link?

    • It really depends on the scenario. However, there are a few thing you need to know:
    • Is there a specific for the link to exist aside from link building?
      • If you would say “no,” then, your link has no value at all. So, if there is no specific reason for it, don’t put it on your website. It’s as simple as that!
    • Do your opponents have the link?
      • Having a website that 1 or 2 of your rivals is no harm. However, if it links to 3 or more rivals, then, it’s time to be alarmed. If it is ranking well, it is a firm indication that the links have weight.
    • Would you be satisfied with where the link would be redirected?
      • There are websites with links located at the strangest parts of the site. I don’t see the purpose, but it’s there. If users won’t even utilize it, then, the links you posted are pretty much meaningless. Again, if it has no purpose, don’t include it.
  • Readability should be your main concern.
  • The bottom line is that the anchor text should match the user’s expectation when they click the link. Use words that are appropriate for the content. If you don’t, you are simply misleading you users, and they won’t like that.

 

  • The Technical Side

    • Technical SEO means the back-end of things: the codes, the servers, and all that. You will be able to feel the impact in these areas:
      • Website speed.
      • Structured data.
      • Internal links.
      • The scripts used.
      • Duplicate content.
      • Inaccurate tags.
      • When changing to HTTPS.
    • Indeed, Technical SEO includes a wide scope of topics such as CMS, hosting, website type, and so on. At some point, it even covers more than that.  So, if you have no knowledge, I suggest you don’t get your hands dirty and end up making things worse. Ask the help of SEO professionals. I’m sure Scottsdale Web Design can help you with this!

SEO Principles That Are Important to Small Business Owners (Part 1)

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Being a small business owner, everything is a struggle. You are the cashier, the accountant, the customer service personnel, and even sometimes the cleaning lady!

Six Woman Having a Meeting

Oh, how can you juggle all the work? Remember, you still have to manage a business on top of that! You don’t need to go and learn everything about SEO. You just need to know how SEO works so you can apply it to your business. Read the SEO principles below…

  • User Intent

    • Yes, content is important! However, if content does not satisfy the user’s intent, it’s pretty useless. If your content does not provide a solution, then, it has no purpose for the user.
    • I’m not saying that it’s okay to produce mediocre content. No, you have to continue to make high-quality content. At the same time, you need to ask yourself, “Will this content fulfill the user’s intent?”
    • Think of what the users may seek when they search a particular term. For example, some search for “Chinese food” so that would mean that the user is craving for something to eat.
    • Then, ask yourself, “How many websites could fulfill this intention to buy Chinese food?” Most probably, a lot, right? There are numerous websites where you can order food online.
    • You are up against thousands of websites having the same intent in mind. However, you have to remember that Google is not there to fulfill your intent as a seller. Google is concerned with the user’s intent.
    • Basically, a website that helps users achieve their intent will, most likely, rank higher than does that do not help users. So, produce more content with the user’s intent in mind.

  • Local SEO

    • Since you are a small business, most probably, you are concerned with the local market. Local SEO is for you!
    • In case you are wondering, it is a different type of SEO. From the name itself, these SEO elements will cater to your local environment.
    • I will not go into specific details. However, I’m going to day that you need to push for local relevancy. So, you need to focus on the nature of links rather than the number of links.
    • Reiterate on your location and that you cater to a particular place. Add the specific location in the page title, heading, URL, and other key areas.

  • What you need:

    • A personalized organizational structure for your business. It does not mean that a rival’s plan will also fit your business. So, make one that suits your business.
    • Add a Google Map of your business on your website’s contact page.
    • Verify your business pages on Bing, Google My Business, Yelp, and other web directories.
    • Know all your business listing and all these business pages should have a consistent NAP (name, address, and phone.)

Related: Importance of Having a Consistent NAP

You can also look into local newspapers, local producers. I’m not saying that you will just shrug off bigger opportunities. Start small because you will eventually get there. Every large corporation had its humble beginnings so be patient. Your time will surely come!

SEO Factors That Are Really Important (Part 2)

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In part 1, I discussed the importance of content, and how to optimize content. This time around, I will talk about other SEO factors aside from content.

Websites are created for your users; that is why content should be your priority. User engagement is an SEO factor you might want to take note. The more users interact, the more effective a website is.

  • Pages per Session

    • This metric will show you how many web pages a specific user clicks before abandoning your website.
    • Google Analytics can give you a page per session data, and also the average time a user spends on your website.
    • What can this tell you? Of course, if you have notice that people leave your site immediately, maybe you need to improve your website. The moment users click a link, it should be compelling. It should catch their attention immediately!
    • If you see that your blog posts get more readers, then, it’s time to write multiple articles. Write more of what they want to read.

So, how to enhance pages per session?

  • Analyze the results and look for solutions that fit the needs of your users.
  • Like I said earlier, identify what works and what doesn’t! If you think some web pages have higher bounce rates, then, find ways to grab your users’ attention.
  • Add call-to-action buttons on your web pages to encourage more page clicks. Add “read more…” or “learn more…” so users will stay longer. Don’t provide all information in one page. Allow users to move by linking related pages.
  • Help your users navigate your website by guiding them on articles or blog posts that they may find useful. Link your pages so they can easily read related articles.

Person Using Laptop Computer

  • Bounce Rate

    • The bounce rate will tell you how a user likes your landing page or home page.
    • High bounce rates mean that they think your page is not engaging enough. It just doesn’t interest them.
    • If you are selling products online, you would want your users to stay and read more about your products. You have to keep your bounce rates low by satisfying your users’ wants. Think of methods that will entertain your users.

So, how to keep bounce rate at a minimal level?

  • Compelling is the word. Content should be compelling. It should grab their attention.
  • Word choices are important. The moment they read something, it should be interesting. It should be personal, and not some generic-looking post.
  • Enhance website speed, and web pages should load immediately.
  • Make sure that the home page addresses an issue. Show the users what they are missing if they don’t take action right now. The users should be able to tell themselves that I need this product in my life.
  • Remove annoying ads, and pop-ups that hamper the browsing experience.

Related: Tips in Reducing Bounce Rates

 

  • Click-Through Rate

    • CTR will tell you if the interaction between the user and your website is successful.
    • A low CTR could mean that your website’s content is not relevant to the user’s intent.

So, how to enhance your CTR?

  • Your page titles and meta descriptions should coincide.
  • Add a reason why users need to click the link. For example, there’s a buy1, take1 promo on your site.